Aldi will open its first Midtown Manhattan location June 19 at 311 West 42nd Street, placing the retailer in the shadow of Times Square. The opening is part of Aldi’s broader push to reach 3,200 U.S. stores by the end of 2028.
A ribbon‑cutting ceremony will take place at 8:30 a.m. ET on June 19.The first 200 customers will receive gift bags containing product samples and a gift card as part of Aldi’s Golden Ticket giveaway program. Exclusively for this opening, shoppers can get a limited‑edition Aldi NYC tote bag while supplies last.
“Our Midtown store will show New Yorkers why so many already choose Aldi for their weekly grocery trip,” said Chris Daniels, regional VP for Aldi.
“As shoppers look to stretch their dollar further, we can’t wait to open this new location in one of the most iconic parts of the city and offer the high‑quality grocery selection people want and need at the lowest possible prices.”
The store will feature nearly 90 percent exclusive brand products, with one in three of those award‑winning. Shoppers will find organic meats, fresh produce, sustainable seafood, and a standout cheese selection. A curated product range and weekly limited‑time Aldi Finds round out the offering.
Aldi’s entry into a high‑rent, high‑traffic area like Times Square signals a broader strategic shift for the discount retailer. For independent grocers in Manhattan and surrounding boroughs, the opening carries a clear warning: Aldi is willing to pay premium real estate costs to capture price‑sensitive shoppers.
About Aldi
Aldi operates more than 2,400 stores in the United States and plans to reach 3,200 stores by the end of 2028. The company is known for its private‑label focus, efficient store design, and everyday low prices.
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