The Fresh Market has unveiled two digital enhancements – a revamped loyalty program reintroduced as TFM Rewards and the company’s first native mobile app – designed to deliver greater value, personalization and convenience to shoppers.
TFM Rewards offers expanded savings and rewards, special in-store events with member perks, 5 percent savings on curbside orders, enhanced birthday reward options and more personalized offers tailored to shopping habits.
“TFM Rewards was redesigned to provide our loyal guests with more value, more personalization and more engagement, making it easier than ever to shop at The Fresh Market,” said Emily Turner, chief marketing officer.
“And with our new app, we’re giving both members and guests a more complete experience, with easy access to more deals, special offers and the engaging content that sets us apart.”
The redesigned app serves as a central hub for digital engagement, featuring simplified navigation, expanded savings, curated meal inspiration and access to loyalty benefits. Shoppers can access their TFM Rewards profile through the app or through The Fresh Market website.
“Everything we do begins with our guests and our promise to make everyday eating extraordinary,” Turner said. “These digital enhancements reflect that promise, helping us serve, support and celebrate our guests in new and thoughtful ways.”
The launch follows a milestone 2025 for the Greensboro, North Carolina-based specialty grocer, which was named the No. 1 Best Grocery Store in the U.S. in USA Today’s 10Best Readers’ Choice Awards. It swept every major category and earned additional national recognition for customer service and specialty retail excellence.
Newsweek also recognized the retailer as the Best Specialty/Natural/Ethnic Grocer for 2025.
The Fresh Market operates more than 170 stores and one Spirits & Wine location in 22 states.
[RELATED: The Fresh Market Reopens Store One Year After Hurricane Helene]