Ibotta and Uber have signed a multi-year partnership that will bring Ibotta-powered digital promotions to Uber’s grocery and retail delivery ecosystem in the U.S.
The deal marks the first time Uber has signed a multi-year exclusive agreement with a national digital promotions provider and gives CPG brands a new direct path to shoppers at the point of purchase across its platform.
Ibotta offers will debut within the Uber Eats app, with plans to expand later this year across grocery and retail items in the Uber and Postmates apps.
What the partnership does
Through the Ibotta Performance Network (IPN), Uber users will access promotions and coupons for grocery and retail items, home care and personal care.
For CPG brands, the integration creates a high-intent promotional placement inside a delivery platform, where purchase decisions are being made.
Bryan Leach, founder and CEO of Ibotta, said the partnership advances the IPN’s position as the dominant promotions layer across third-party grocery delivery.
“By putting offers directly into the Uber ecosystem, we are placing high-value savings in the palms of millions,” he said. “Our partners now have a front-row seat to where their customers shop, ride and eat – allowing them to influence the sale right when the customer is ready to buy.”
Hashim Amin, North American head of grocery and retail at Uber, said the deal extends the company’s value proposition beyond logistics.
“By joining the industry-leading [IPN], we are making it easier than ever for consumers to access savings from their favorite brands, while directly connecting CPG brands to their target audience,” he said. “It’s about going beyond convenience to make the entire Uber ecosystem as rewarding as it is essential.”
Uber’s growing grocery footprint
Uber’s grocery and retail delivery business has accelerated, with year-over-year growth picking up in the fourth quarter of 2025.
Since the start of 2025, Uber Eats has added major retail partners, including Albertsons, Aldi, Kroger and Wegmans, giving the IPN an expanded reach within the platform.
Ibotta reaches more than 200 million consumers through its publisher network and has paid out more than $2.7 billion to American shoppers since its founding in 2012.
The IPN now spans the industry’s leading third-party grocery delivery providers following the Uber partnership.
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