Heritage Grocers Group has launched the “Pumpkins for a Purpose” campaign to raise funds for children and families receiving care at hospitals in the communities served by its banner stores.
Running through Oct. 31, the initiative is designed at the “heart of everything we do is a deep commitment to our communities,” said Adam Salgado, president and executive director, HGG Foundation.
“’Pumpkins for a Purpose’ is more than a campaign. It is a celebration of compassion, generosity and the power of coming together to support children and families during some of their most challenging times.”
Customers at participating store locations will have two ways to contribute:
- Round-up donations – At checkout, they can round up their totals to the nearest dollar.
- Scannable pumpkin cards – They also may choose to buy a Pumpkin with a Purpose by donating $1, $3 or $5.
Proceeds from these efforts will benefit:
- Loma Linda University Children’s Hospital (Southern California)
- Lucile Packard Children’s Hospital Stanford (Northern California)
- University Medical Center (UMC) Foundation (Las Vegas)
- Phoenix Children’s Hospital (Phoenix)
- Children’s Medical Center Dallas – Children’s Health (Dallas-Fort Worth Metroplex)
- Children’s Cancer and Hematology Center (Houston)
- IWS Family Health (Chicago)
About Heritage Grocers Group
Heritage Grocers Group (HGG) is the largest Hispanic and ethnic food retailer in the country, offering an extensive assortment of traditional and specialty grocery items.
Headquartered in Ontario, California, the company operates in California, Arizona, Illinois, Kansas, Nevada and Texas, with 58 stores under the Cardenas Markets banner and 29 under El Rancho Supermercado. It also has 21 Tony’s Fresh Market stores and seven Los Altos Ranch Markets.
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