Posted inGelson's, Equipment & Technology, Featured News, News, Shelby Exclusives, Sustainability News, West

Gelson’s Opens Second ReCharge Micro-Market in Costa Mesa, CA

COSTA MESA, Calif. — Gelson’s Markets has opened its second ReCharge by Gelson’s micro-market, this time inside a new Rove fast-charging hub on Harbor Boulevard in Costa Mesa, about a mile from the Pacific Coast and minutes from Interstate 405. The Shelby Report of the West was on hand April 8 for a ribbon-cutting ceremony […]

Posted inCorporate Store News, Featured News, Gelson's, News, West

Gelson’s To Rebuild Store Destroyed By Fire In Pacific Palisades, CA

Southern California grocer Gelson’s Markets has announced plans to rebuild and reopen its store in Pacific Palisades, California, following the loss of the original location during the Palisades Fire in January 2025. The company intends to return to its site at 15424 Sunset Blvd. While a construction timeline and reopening date have not been finalized, the move […]

Posted inCorporate Store News, Finance News, Gelson's, News, West

Gelson’s To Open Small-Format Store In Toluca Lake, CA

The 10,000-square-foot small-format store Gelson’s will open Jan. 28 at Riverside Drive and Mariota Avenue in Toluca Lake, California, will serve as the centerpiece of a mixed-use development that includes 37 studio apartments. Toluca Lake is known for its tree-lined streets, historic homes and proximity to entertainment landmarks like Warner Bros. Studios. The area blends old Hollywood […]

Posted inCorporate Store News, Gelson's, News, West

Gelson’s Markets Sells SoCal Store To Ralphs

Gelson’s Markets has reached an agreement with Ralphs to sell its La Costa store in Carlsbad, California, with ownership and operations expected to transfer March 9. Gelson’s said the store, which it has operated for 10 years, has faced ongoing financial challenges for some time and remains unprofitable despite continued efforts to improve performance. The […]

Posted inDairy News, Gelson's, News, West

Gelson’s Markets Launches Artisanal Cheese Boxes

Gelson’s Markets is expanding its reach beyond Southern California with the launch of nationwide shipping for its artisanal cheese boxes, allowing customers across the continental U.S. to order the grocer’s curated specialty food offerings. The supermarket chain said the program brings its in-store cheese expertise to a broader audience through a selection of gourmet collections. […]

Posted inProduce News, Gelson's, News, West

Gelson’s Markets, Flashfood Bring Produce Box To Los Angeles

Flashfood has debuted its signature Produce Box – a mix of affordable, fresh and high-quality produce – in Gelson’s Markets stores. Shoppers in West Hollywood, Silver Lake and surrounding neighborhoods can reserve $9 assortments of seasonal fruits and vegetables nearing peak freshness through the Flashfood app, then pick them up at participating Gelson’s stores. This […]

Posted inOnline Grocery Technology, Gelson's, News, West

Gelson’s Markets Shifts To Interactive Digital Circulars Via Ideal

Gelson’s Markets has shifted to an interactive, 100-percent digital weekly circular, powered by Ideal’s platform, to transform how shoppers engage with the brand while reducing print and newspaper insertion costs. The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels. Unlike other digital […]

Posted inOnline Grocery Technology, Gelson's, News, West

Gelson’s, Upshop Collaborate On Store Operations Technology

Gelson’s Markets is embracing a data-driven transformation in store operations by partnering with Upshop. By adopting the tech firm’s total store platform, Gelson’s aims to infuse intelligence into its forecasting, total store ordering, production planning and real-time inventory processes, ensuring every location is tuned into local demand dynamics. The initiative means shoppers will find what […]