The Ferrero Group has agreed to acquire WK Kellogg Co. for $23 per share in cash, representing a total enterprise value of $3.1 billion. The acquisition, which includes the manufacturing, marketing and distribution of WK Kellogg Co.’s portfolio of breakfast cereals across the U.S., Canada and the Caribbean, expands Ferrero’s reach with renowned brands and strong consumer relevance. Upon the […]
Tag: The Ferrero Group
Posted inGrocery News, Center Store, National, Snacks Brands, Suppliers
Ferrero Closes On Nestlé USA Candy Brands Sale
The Ferrero Group has finalized the purchase of Nestlé USA Inc.’s confectionery business, a deal that first was announced in mid-January and was estimated to be valued at $2.8 billion. The closing of the acquisition adds more than 20 U.S. brands into the Ferrero portfolio, including Butterfinger, Baby Ruth, 100 Grand, Wonka and the exclusive […]