The National Frozen & Refrigerated Foods Association (NFRA) has released findings from a new study that reveal how consumers are discovering and purchasing frozen foods in 2025. Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase […]
Tag: social media
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, National, Packaging News, Sustainability News
Nielsen 2020: Brand Innovation Predictions For The Next Decade
“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Posted inShelby Signature Content, Bakery News, Grocery News, Industry News, National, Online Grocery Technology, Snacks Brands
Meet Gen Z: Young Consumers Crave Shareable Experiences
by Claire Lentsch/guest columnist Social media is revolutionizing the way consumers shop. We are experience driven. Whether it be dairy, deli or bakery, these consumers want something to share. Everyone has their cellphone on them at all times. This means all products need to be Instagram and Snapchat ready. There are endless video subscriptions on […]
Posted inDeli News, Coborn's, Grocery News, Home Page Latest News, Independent Store News, Midwest, New Products, Store News
South Dakota Grocer Launches Meal Kits, Sells Out In Four Days
In late January, Aberdeen, South Dakota-based Kessler’s Food and Liquor introduced co-branded Freshop Chef Kit meal kits in its store, using Facebook to announce the new offering. The Facebook post was “liked” more than 850 likes and shared more than 600 times, and all six meal kit varieties stocked at Kessler’s—120 kits in total—sold out within […]
Posted inBeverage News, Home Page Latest News, Marketing News, National, Suppliers
Coca-Cola Takes Top Spot, Pepsi Falls Behind In TotalSocial Rankings
Engagement Labs, a data and technology solutions provider, has released its TotalSocial rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report is intended to “help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline,” the company says. It […]
Posted in, Home Page Latest News, Industry News, National, Shelby Content, Shelby Signature Content
Grocers Growing Social Media Usage
Although 87 percent of supermarket shoppers say that they regularly follow one or more social media sites, just 25 percent indicate they are friends with or connected to their primary grocery store. Those stats are from our previous article featuring the Retail Feedback Group’s “U.S. Supermarket Shopper Digital Update.” Interaction Marketing’s report, “Social Media: Invest […]
Posted inIndependent Store News, Equipment & Technology, Home Page Latest News, National, Online Grocery Technology, Store News
Study: Gap Between Shoppers Using Social Media And Connecting With Their Supermarkets Remains Wide
The Retail Feedback Group (RFG) has released the “U.S. Supermarket Shopper Digital Update,” a new report focusing specifically on the digital aspects of shopper engagement with supermarkets. The report is an offshoot from RFG’s annual report of supermarket shopper satisfaction, the “U.S. Supermarket Experience Study.” Social media gap remains an opportunity While 87 percent of supermarket […]
Posted in, Northeast
C-Stores Increase Social Media Presence On College Campuses
According to the National Association of Convenience Stores (NACS) and a Y-Pulse study, convenience retail operations on college and university campuses have more than doubled their use of social media in the last five years to better connect with their customers. A recent Y-Pulse study shows that 75 percent of campus foodservice professionals now use […]
Posted in, Center Store, Food Service News, Home Page Latest News, Marketing News, Midwest, Suppliers
#GreatAmericanCookIn Challenges Millennials To Eat In For One Week In May
ConAgra is encouraging Millennials to reap the money-saving benefits of cooking simple recipes from home by hosting the #GreatAmericanCookIn Challenge and asking people to pledge to “cook in” for one week during the month of May using brands such as Hunt’s tomatoes, Egg Beaters, Pam, Ro*Tel, Peter Pan Simply Ground Peanut Butter and Reddi-wip. In partnership with Chicago […]
Posted in, Corporate Store News, Marketing News, Southeast
Publix Expands Social Media Presence
Publix Super Markets has extended the company’s online social presence with fourth quarter soft launches to Pinterest (December 2015) and Instagram (October 2015). The company currently has more than 14,000 followers on Instagram and nearly 1,000 on Pinterest. Pinterest provides a platform for Publix customers to discover the company’s expertise and services while Instagram allows […]
Posted in, Marketing News, Midwest, National, Perishables, Suppliers
Photo Bomb Promotion Celebrates 10th National Bomb Pop Day
In honor of the 10th anniversary of National Bomb Pop Day, the iconic red, white and blue frozen ice pop is giving consumers the opportunity to win with the first ever Photo Bomb Pop (a.k.a. #PhotoBombPop) promotion. From June 25—which was National Bomb Pop Day—through July 9, consumers can submit their original photo bomb featuring a […]
Posted in, Midwest
The Produce Mom Welcomes Chelan Fresh To Family Of Partners
Chelan Fresh Marketing has joined The Produce Mom Family of Partners. The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Co., a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog was launched in January 2012 and is authored by Lori Taylor, marketing manager. […]
Posted in, West
California Cantaloupe Board Debuts Summer Consumer Sweepstakes
The California Cantaloupe Advisory Board’s Summertime Yum & Cantaloupe Fun online sweepstakes promotion is now under way and is designed to draw more people to the organization’s website and social media properties. Last year the California cantaloupe industry established a new mandatory food safety program and launched an on-line education effort designed to increase confidence […]
Posted in, Center Store, Southeast
Red Diamond Wins Regional Social Media Competition Again
Red Diamond Coffee and Tea Co., one of the three oldest coffee, tea and foodservice companies in the U.S. continuously operated by the same family, repeats as the winner of the Alabama Region of the ‘Social Madness’ contest hosted by American City Business Journals, a national publication of 40 business newspapers across the country. The […]
Posted in, Equipment & Technology, Feature, National
Social Business is What’s Next for Social Media
[gn_note color=”#FFCC00″]The following is a Guest Column as a part of our EST Feature in the April Shelby Report.[/gn_note] by Rick Rusch, Thought-TechSpecial to The Shelby Report The year 2012 is likely to go down as the year of social business. As you read this you’re thinking, “Wait a second! Social business? I’m just getting […]
Posted in, Feature, National
When Disaster Strikes, Social Media Connects With Your Customers
by Rick Rusch, Thought-TechSpecial to The Shelby Report Social media is an integral part of every day life for millions of people. For many, social media has become indispensable. Social media channels are no longer only sources of entertainment and interaction. Increasingly, social media has become a critical channel for communication. As a result, businesses […]