Mars Wrigley highlighted several of its new, innovative products May 12-15 at the Sweets & Snacks Expo in Indianapolis. The products include: Twix Snickerdoodle “The promise of Twix with a twist,” as Mike Gilroy, VP of trade development and sponsorship for Mars, described it. This candy bar will hit the market in July, but attendees […]
Tag: Snickers
Posted inShelby Originals, Home Page Slider, Marketing News, National, Shelby Signature Content, Snacks Brands, Suppliers
2020 Will Be A Year Of Innovation For Mars Wrigley Brands
Mars Wrigley showcased some of its innovations for a number of its iconic brands at the recent 2019 NACS Show in Atlanta. Shaf Lalani, VP of strategic demand leadership, said 2020 will be a big year for Mars Wrigley, with M&M’s Fudge Brownie being its largest launch. “You’re probably familiar with the caramel launch we […]
Posted inNortheast, Center Store, Home Page Slider, Snacks Brands, Suppliers
Mars Wrigley Seeks Guinness World Record For Largest Snickers Bar
Hackettstown, New Jersey-based Mars Wrigley unveiled the largest Snickers bar ever created during a Guinness World Records title attempt at the company’s Waco, Texas, plant. The candy bar, weighing more than two metric tons, is a small version of something even bigger the brand has planned for Super Bowl LIV. The record-setting bar features more than 1,200 pounds […]