Mars Wrigley showcased some of its innovations for a number of its iconic brands at the recent 2019 NACS Show in Atlanta. Shaf Lalani, VP of strategic demand leadership, said 2020 will be a big year for Mars Wrigley, with M&M’s Fudge Brownie being its largest launch. “You’re probably familiar with the caramel launch we […]
Tag: Shaf Lalani
Posted inSnacks Brands, C-Store News, Center Store, Grocery News, Home Page Latest News, Industry News, Merchandising News, National
Mars Wrigley: Lead With Chocolate & Gum To Increase Confectionery Shopability
At Mars Wrigley, the fundamental belief is that by growing the confectionery category, everyone wins. Shaf Lalani, VP of customer experience, said the company did an extensive survey over the last year and a half, looking at consumers’ behaviors, usage and attitude toward the category as well as their shopping behaviors. “It’s been a rich […]