sales Archives - Page 10 of 29
Posted in, West

Interactive Grape Display At Broulim’s Fresh Foods Drives Sales

In a particularly effective back-to-school merchandising strategy, Broulim’s Fresh Foods in Rigby, Idaho, enticed shoppers to “Make It A Grape School Year!” when it constructed an interactive school bus display using Welch’s grapes. The display was built as part of a back-to-school promotional display contest sponsored by Associated Food Stores and C.H. Robinson, in which […]

Posted in, Marketing News, National

Brands Improve Ad Response By Targeting Based On Price Sensitivity

According to a new research report published by customer science company dunnhumby, a consumer’s sensitivity to price greatly influences his or her response to advertising tactics and the channel of delivery. Further, common demographically based media targets do not align with price sensitivity, suggesting that a brand that buys ads targeted to “moms,” for instance, is […]

Posted in, Beverage News, Executive News, National

Marley Coffee Adds Two Industry Veterans To Sales Force

Marley Coffee has appointed two industry veterans to director roles within the company’s sales force. Effective immediately, Russ Stange will serve as director of sales—West Coast and Chris Mamos will serve as director of sales—East Coast. Stange previously served as senior account manager at KeHE Distributors Inc., an Illinois-based grocery distribution chain. Prior to this, […]

Posted in, Independent Store News, National

Survey: Independents Significantly Improve Sales, Profits In 2012

The National Grocers Association (NGA) and FMS have released the results of their joint 2013 Independent Grocers Financial Survey. Showing their resilience and business savvy, independent grocers capitalized on the improvements in the economy and posted an average net profit before taxes of 1.65 percent in fiscal year 2012, up from 1.12 percent in 2011. […]

Posted in, Albertsons, National

NFRA Names Penguin Award Winners For Best Frozen Food Month Promotions

The National Frozen & Refrigerated Foods Association (NFRA) awarded 21 Gold Penguins and three Amber Penguins in recognition of the best promotions for the 30th annual March Frozen Food Month. In addition, 35 companies were recognized with Silver Penguin awards. The Golden Penguin Award symbolizes excellence in merchandising and promotion in the frozen food industry. […]

Posted in, Albertsons, National

Valley Fruit & Produce Hires Director Of Marketing

Jin Ju Wilder has been named Valley Fruit & Produce’s director of marketing. This is a new position for the company. Wilder brings 20 years of produce industry experience to the planning, development and implementation of Valley’s marketing strategies, external and internal communications and public relations activities, according to Carrie La Londe, CFO at Valley. […]

Posted in, Executive News, National

J.C. Penney Taps Former Kraft Exec To Lead Marketing Efforts

Former Kraft Foods Group executive Debra Berman has joined J.C. Penney Co. Inc., where she will lead the retailer’s marketing efforts. As the company’s SVP of marketing, Berman will be responsible for leading J.C. Penney’s marketing efforts with a focus on revitalizing the jcpenney brand, building its brand architecture and communicating the brand promise. Berman […]

Posted in, National

Chile’s Citrus Industry Ups Marketing Efforts To Boost U.S. Sales

Sweet, fresh navel oranges, clementines and mandarins from Chile are turning summertime into citrus time, with supplies of these fruits increasingly available nationwide. Chile is one of the world’s largest producers of fresh fruit, and with citrus available now through November, the Chilean Citrus Committee, with the support of ProChile (Chile’s promotional bureau), is redoubling […]

Posted in, National, Perishables

Reser’s New Behind-The-Glass Deli Salads Offer On-Trend Flavors

Reser’s has introduced a new deli lineup that includes its Stonemill Kitchens brand of fresh artisan salads, offering retailers on-trend flavors to increase sales behind the deli case glass. Reser’s unveiled its newest refrigerated products to the industry last month at the International Dairy-Deli-Bakery Association’s (IDDBA) annual seminar and expo in Orlando, Fla. The deli […]

Posted in, National

United Fresh Launches Wholesaler-Distributor Operations Survey

United Fresh has rolled out the Wholesaler-Distributor Operations Benchmarking Survey, designed to assist wholesalers and distributors in measuring the effectiveness of their warehouse management, transportation fleets and overall operations. “The Wholesaler-Distributor Board put a great deal of effort into developing this survey,” said Ron Carkoski, United Fresh chairman-elect, past chairman of the Wholesaler-Distributor Board and […]