Hy-Vee’s RedMedia, the grocer’s in-house retail media network, has joined Rippl, a national consortium of regional grocers and convenience stores in the U.S. powered by Bridg. Through the partnership, Rippl will help RedMedia enrich its first-party data, build complementary off-site capabilities and broaden and strengthen customer engagement. The addition of RedMedia introduces more than 285 Hy-Vee grocery […]