Produce Marketing Association (PMA) will honor two industry veterans with leadership awards at the Fresh Summit Convention & Expo on Thursday, Oct. 17, at the Anaheim Convention Center in Anaheim, California. Rich Dachman, CEO at Brighter Bites and former longtime VP of produce at Sysco, will receive the 2019 Robert L. Carey Leadership Award. Vic Smith, CEO of JV Smith Cos., […]
Tag: Produce Marketing Association
Posted inGrocery News, Association News, Home Page Latest News, National, Produce News
Health Plus Desired Experience Key To Helping People Eat More Fruits And Veggies
Along with a wave of resolutions starting the new year will come a flood of health messages, “eat healthy with more fruits and vegetables” no doubt among them. Turns out those interested in helping consumers boost their fruit and vegetable intake might find greater success going beyond health. New research from Produce Marketing Association (PMA) conducted […]
Posted inAssociation News, Executive News, Grocery News, Home Page Latest News, Produce News, West
Industry Veteran Lutz To Join PMA In June As West Region VP
Produce industry veteran Steve Lutz will join the Produce Marketing Association (PMA) as regional VP–U.S. and Canada West in June. In this newly created senior-level position, Lutz will be responsible for expanding PMA’s West Coast presence. He will engage with members in the region to help them make the most of PMA to grow their […]
Posted inAssociation News, Home Page Latest News, Marketing News, Produce News, West
CAC To Preview 2018 Marketing Programs At Fresh Summit
With the 2017 California avocado harvest wrapped up, the California Avocado Commission (CAC) is setting its sights on next season and introducing new plans at the Produce Marketing Association (PMA) Fresh Summit in New Orleans. The Commission will have a booth during the expo on Oct. 20 and 21. “The California Avocado Commission invites retailers […]