private label Archives
Posted inPrivate Label Brands, Center Store, News, West

True Salt Expands Private Label Offerings To Meet Growing Demand

True Salt, a provider of all-natural sea salt products, has expanded its private label program in response to increasing demand from grocery chains and foodservice distributors for premium, store-brand sea salt products. The Phoenix-based company manufactures private label salt products for five of the 10 largest foodservice distributors in the U.S. True Salt is scaling […]

Posted inIndependent Store News, Corporate Store News, National, News, Private Label Brands

Food Club Celebrates Feeding America Partnership With *NSYNC’s Bass

Food Club and brand partner Feeding America have teamed up with Lance Bass – a multi-platinum Grammy winner of boy band *NSYNC – to amplify their partnership with an appearance Oct. 31 on NBC’s “The Kelly Clarkson Show.” During the segment, Bass will highlight the partnership between the two brands.  This effort coincides with Food […]

Posted inIndependent Store News, Midwest, News, Northeast, Save A Lot

Save A Lot Reopens 27 Stores Across Indiana, Ohio, Pennsylvania

Save A Lot recently celebrated the grand reopening of 27 stores across Indiana, Ohio and Pennsylvania that had been improperly rebranded in 2024. Working to re-establish high operational and financial standards, the stores offer customers Save A Lot’s value on an assortment of fresh, affordable, healthy foods, along with more than 50 high-quality private label […]

Posted inPrivate Label Brands, Grocery Research, National, News, Save A Lot

Save A Lot Survey: Consumers Favor Private Labels For Better Value

Save A Lot recently surveyed 600 U.S. adults to learn how the economic landscape has impacted grocery shopping, how they feed their families and friends and how they decide where to shop.  According to the survey, 79 percent of respondents say their average grocery costs have increased, compared to three months ago. Consumers are taking […]

Posted inPrivate Label Brands, Natural Grocers, News, Organic Natural, Southwest

Natural Grocers Adds Organic Wellness Shots To Private Label Line

Natural Grocers has added Organic Wellness Shots to its private label brand line. The 2-ounce shots are designed to support wellness goals, whether an energy boost or maintaining immune or digestive systems. Each shot combines fruit juices and botanical ingredients, with select varieties featuring probiotics, creating an organic on-the-go wellness option. The mini tonics are […]

Posted inPrivate Label Brands, National, News

Report: Shoppers Ditch Name Brands For Private Label As Prices Increase

A new national survey by RDSolutions reveals that 86 percent of U.S. shoppers have switched to private label products for at least some of the items they regularly purchase – underscoring growing price sensitivity amid inflation and looming global tariffs. Conducted in May among 250 verified U.S. consumers, the survey found that price is the dominant […]

Posted inCorporate Store News, Albertsons, Meat/Seafood/Poultry, News, West

Albertsons Cos. Debuts Chef-Inspired Own Brand, Chef’s Counter

Albertsons Companies Inc. has launched Chef’s Counter, a new Own Brand featuring chef-inspired flavors and tastes. Chef’s Counter is debuting with a selection of ready-to-cook marinated meats available exclusively at Albertsons Cos. stores, including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s. The launch coincides with Memorial Day weekend and the start of the summer grilling […]

Posted inSnacks Brands, Bakery News, Center Store, Midwest, News, Private Label Brands, The Kroger Co.

Kroger Introduces Private Selection Cherry Harvest Collection

With cherry blossoming as a standout trend across food, beauty and fashion this year, The Kroger Co. has introduced its Private Selection Cherry Harvest product line. “Private Selection’s Cherry Harvest collection truly captures the essence and craveability of the season’s must-try, highly sought-after flavor,” said Mike Murphy, group VP of center store merchandising at Kroger. […]

Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest

AWG Brands Introduces Hello World By Best Choice Product Line

In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice. A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials. “Hello World by Best Choice […]

Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest, News

AWG Brands Introduces Pure Wonder By Best Choice

AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has launched Pure Wonder by Best Choice, a new brand dedicated to pets. Available this month, the brand offers a comprehensive range of pet products, including food and essentials for dogs, cats and birds. The decision to introduce Pure Wonder by Best Choice […]

Posted inSustainability News, News, Northeast, ShopRite

ShopRite Launches Earth Month Challenge To Promote Sustainability

ShopRite is celebrating Earth Month in April by introducing an “Earth Month Challenge” for stores, encouraging employees to explore new ways to reduce their location’s environmental impact and increase sustainability. The top three ShopRite stores that take the most actionable steps to reduce their environmental impact will be recognized with special celebrations. According to ShopRite, […]

Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News

AWG’s Best Choice Brand Celebrates 40th Anniversary

Associated Wholesale Grocers Inc. (AWG) member retailers and teammates celebrated the 40th anniversary of its flagship private brand, Best Choice, during the recent Innovation Showcase. In 1985, Best Choice debuted with a mission to help member retailers offer shoppers a line of products that could compete with national brands in quality and price. In its […]

Posted inPrivate Label Brands, Association News, National, News

PLMA Inducts Private Label Hall Of Fame Class Of 2025

The Private Label Hall of Fame induction ceremony took place during the PLMA 2025 Annual Meeting & Leadership Conference in Scottsdale, Arizona. The class consists of nine men and women who were honored in one of three categories: Private Brand Champion Thomas Becker, who most recently served as director of proprietary brands, Circle K; John […]

Posted inSnacks Brands, Natural Grocers, News, Private Label Brands, Southwest

Natural Grocers Adds 3 Varieties Of Peruvian Chips To Private Label Line

Natural Grocers has introduced three varieties of non-GMO Peruvian chips to its Natural Grocers’ Brand Product lineup. Peru, the birthplace of the potato, is not only the source of these chips but also a global leader in biodiversity preservation. The country has maintained a moratorium on GMOs since 2011, prohibiting their entry and production to protect biodiversity, family […]

Posted inPrivate Label Brands, National

Report Reveals Opportunities For Private Label, Branded Product Growth

NielsenIQ has released “Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products,” a new report that offers an analysis of shifting global consumer attitudes around private label and branded products, catalysts driving these trends and insights for retailers to reach consumers within a fast-moving macroeconomic environment. According to NIQ’s report, […]

Posted inOnline Grocery Technology, Association News, Feature, National, News, Private Label Brands

FMI Committees Doing Important Work On Private Brands, AI, Asset Protection

Doug Baker, VP of industry relations for FMI – The Food Industry Association, spoke to The Shelby Report during the association’s recent Midwinter Executive Conference on Marco Island, Florida. Baker touched on three topics that are of interest to FMI’s membership and the food industry as a whole – private brands, technology advancements and asset […]

Posted inH-E-B, Bakery News, Beverage News, Center Store, Dairy News, Deli News, Grocery News, Grocery Store Layout, Health & Wellness, Independent Store News, Industry News, International Foods, Meat/Seafood/Poultry, Nonfood Items, Online Grocery Technology, Organic Natural, Private Label Brands, Produce News, Snacks Brands, Southwest, Specialty, Store News

H-E-B Harper’s Trace Is Latest Houston-Area Store For Grocer

H-E-B expanded its footprint in the Houston area on Dec. 4 with its 102,000-s.f. Harper’s Trace location at 10200 Highway 242 in Conroe. Jamie Lee, an 18-year H-E-B Partner (employee) who started as a bagger while attending Sam Houston State University in Huntsville, is the store leader. After graduation, she served at several H-E-B stores, […]

Posted inPrivate Label Brands, Albertsons, Corporate Store News, West

Albertsons Cos. Bringing Plated To Its Own Brands Lineup

Boise, Idaho-based Albertsons Cos. is shifting its Plated brand from a dinner-based subscription solution to a comprehensive in-house culinary brand that will join the company’s lineup of private label products. As a result, Plated’s subscription service will be phased out at the end of November, giving way to a sharper focus on how the brand […]

Posted inNational, Private Label Brands

IRI Survey: Consumers Turn To Private Brands For Better Value

An IRI Consumer Connect Survey reveals private brand dollar sales grew 3.8 percent in 2019, twice the rate of national brands. Although 57 percent of consumers say their financial health is good, fears of a recession are driving slightly less consumer confidence in Q3 2019, according to the latest IRI Consumer Connect Survey results. Expecting […]

Posted inSouthwest, Bakery News, Industry News, Private Label Brands, Suppliers

C.H. Guenther & Son Acquires Mid South

C.H. Guenther & Son LLC (CHG) has acquired Mid South Baking Co. Headquartered in Bryan, Texas, Mid South is a supplier of buns and English muffins to quick-serve restaurants (QSRs) in the southern U.S. Financial terms of the transaction were not disclosed. Founded in 1978, Mid South operates two state-of-the-art manufacturing facilities in Bryan and […]