KeHE Distributors, a distributor of natural and organic, specialty and fresh products, has partnered with AppCard, a personalized marketing, shopper analytics and digital coupons platform for retailers and brands. The collaboration benefits suppliers by offering tools to launch and manage digital coupon campaigns, ultimately driving sales and trial. It also unlocks opportunities for CPG brands, […]
Tag: personalized marketing
Posted inSouthwest, Home Page Slider, Independent Store News, Industry News, Marketing News, Online Grocery Technology, Store News
Personalization And Relevancy Can Be Game-Changers For Independents
by David Kiehle/SVP and GM, Smart.Market Inc. Independent grocers are increasingly aware of the impact of industry disruption. These retailers are facing a new landscape marked by emerging technologies, quickly changing consumer behaviors, and a wide range of traditional and nontraditional competitors building scale through acquisitions and organic growth. This new environment creates challenges across […]