PepsiCo is introducing a new corporate brand identity, one the company says “reflects who we are now and the future we’re building together.” “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said […]
Tag: packaging news
Posted inBakery News, National, News, Packaging News, Snacks Brands
Lay’s Potato Chips Begins Brand Redesign With New Packaging, Recipes
Lay’s Potato Chips, a PepsiCo brand, has begun the largest redesign in its nearly 100-year history, aiming to showcase how its chips are made with real potatoes and announce it is removing artificial flavors and colors in the U.S. Lay’s works with more than 100 family-owned farms across North America, and PepsiCo sources crops and […]
Posted inPackaging News, Deli News, National, News
Lacerta Introduces New Seal N’ Flip Packaging Design
Lacerta Group has announced a new innovation: Seal N’ Flip packaging. Coming at a time when food retailers and brands are focused on their bottom line, the Seal N’ Flip design is estimated to reduce packaging costs by up to 25 percent. The new design places the lidding film on the bottom. Company officials noted […]
Posted inSustainability News, National, News
Kind Snacks Introduces Fully Recyclable Paper Wrapper
Kind Snacks has introduced a curbside recyclable paper wrapper pilot program in the U.S. The innovation marks a significant step in achieving a recycle-ready wrapper for the bars category while the brand continues to make progress toward its goal of ensuring all packaging is designed for recyclability by 2030. Made with pulpable paper, Kind’s pilot […]
Posted inProduce News, Packaging News, Southeast
Fresh Express Introduces Refreshed Brand Identity, Redesigned Packaging
Orlando, Florida-based Fresh Express is introducing a refreshed brand identity with a modernized logo, redesigned packaging and a focus on fresh quality, taste and health. The updated visual identity will begin appearing on shelves nationwide starting May 9, with additional activations to follow as part of the broader “Express Yourself” campaign, which launched in April. […]