Before taking to the race track Memorial Day weekend in Charlotte, North Carolina, Oscar Mayer, in partnership with Rise Against Hunger and NASCAR race team Roush Fenway Racing, are joining forces in the fight against hunger. Driver of the Number 6 Oscar Mayer Ford Mustang, Ryan Newman, and more than 30 volunteers will come together […]
Tag: NASCAR
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Kroger, JTG Daugherty Racing Team Up On New NASCAR Sponsorship Strategy
The Kroger Co. and JTG Daugherty Racing are debuting a new NASCAR sponsorship strategy that “focuses on shopper themes and will help participating brands communicate more effectively with consumers.” The goal of the new strategy is to significantly increase sales for sponsor brands and for Kroger. The No. 47 Monster Energy NASCAR Cup Series […]