Mars Wrigley highlighted several of its new, innovative products May 12-15 at the Sweets & Snacks Expo in Indianapolis. The products include: Twix Snickerdoodle “The promise of Twix with a twist,” as Mike Gilroy, VP of trade development and sponsorship for Mars, described it. This candy bar will hit the market in July, but attendees […]
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2020 Will Be A Year Of Innovation For Mars Wrigley Brands
Mars Wrigley showcased some of its innovations for a number of its iconic brands at the recent 2019 NACS Show in Atlanta. Shaf Lalani, VP of strategic demand leadership, said 2020 will be a big year for Mars Wrigley, with M&M’s Fudge Brownie being its largest launch. “You’re probably familiar with the caramel launch we […]