by Terrie Ellerbee/editor-Southwest AppCard services about 1,400 grocery locations across the country. Its programs are catered to today’s shoppers, referred to by Merrick Rosner, AppCard VP, enterprise accounts, not as Gen X, Y or Z, but as the “generation of expectations.” “They expect personalized communication and offers. They expect you to understand who they are […]
Tag: Merrick Rosner
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Sendik’s Launches Red Bag Rewards Program Powered By AppCard
Wisconsin-based grocer Sendik’s Food Market has launched a new rewards program powered by AppCard, a personalized marketing and shopper analytics platform for grocers. The Red Bag Rewards program rolled out today in all 18 Sendik’s locations across the metro Milwaukee area, including the banner’s smaller-format Fresh2GO stores and online via Sendik’s Express. AppCard has worked with Sendik’s […]