The California Grocers Association’s (CGA) new and improved website (www.cagrocers.com) is now as fresh as its members produce. CGA’s redesigned website includes exciting new features including dynamic new graphics, new tools to help members more easily engage in grass-roots advocacy, online membership updating, convenient event registration and an improved “members only” section. “Our goal was […]
Tag: Marketing
Posted in, Equipment & Technology, Marketing News, National
How Are Grocery Shoppers Advancing Their Use Of Digital Media?
“Connecting with Modern Grocery Shoppers,” a new report developed by Brick Meets Click in partnership with Grocery Shopping Network (GSN), will be released April 19. GSN took the lead in assembling the 23,000 shoppers who participated in the survey, and provided support and guidance throughout the project. Brick Meets Click developed and executed the survey, […]
Posted in, Beverage News, National
Family Dollar Now Carries PepsiCo Beverage Lineup
Matthews, N.C.-based Family Dollar Stores Inc. has agreed in terms to a multi-year partnership with PepsiCo Inc. to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer’s base of national brands. “At Family Dollar, our goal is to provide […]
Posted in, Beverage News, Marketing News, National
Mountain Dew And Friends Declare ‘This Is How We DEW’
Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]
Posted in, Marketing News, Perishables, West
Creamery Creates Flavors Inspired By Rock Hall Of Fame Inductions
The controversy around this year’s Rock and Roll Hall of Fame’s inductions isn’t nearly as delicious as the flavors L.A. Creamery Artisan Ice Cream has created as a tribute to two of Los Angeles’ rock legends: the Red Hot Chili Peppers and Guns N’ Roses. • Chocolate, Sugar, Red Hot Magik: made with milk chocolate […]
Posted in, Center Store, Marketing News, National
Life Savers Celebrates 100th Anniversary
Life Savers is turning 100 years old and, to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: people can participate by entering the code on specially-marked 100th anniversary […]
Posted in, Beverage News, Midwest, National, West
Lagunitas To Build Brewery In Chicago, Go National
By next year, it should be easier to get a Lagunitas India pale ale in the Windy City, and other areas of the East and Midwest. The San Francisco Business Times reports that Lagunitas Brewing Co., a craft beer brewer based in Petaluma, Calif., plans to spend up to $18 million to build a second […]
Posted in, Equipment & Technology, Marketing News, National
Discount Hunters Reshaping The Grocery Shopping Experience
A new study by MarketTools Inc., a leader in software and services for market research and customer feedback, reveals that shoppers are more cost-conscious than they were a year ago, and their search for value is changing the way they approach the shopping experience. According to the study, 63 percent of shoppers have changed their […]
Posted in, Center Store, National
Hershey’s Kisses Declared America’s Favorite Chocolate
Americans have a sweet tooth and proclaim chocolate candies as their favorite indulgence, according to the just released 2012 Harris Poll EquiTrend (EQ) study, an annual study of brand equity, conducted by Harris Interactive. In the perennial battle of the brands, Hershey’s Kisses is the top ranked chocolate candy brand for the fifth time in […]
Posted in, Marketing News, National
Chiquita Exiting Avocado Business
Chiquita Brands International Inc. is apparently pulling out of avocado sales. The Charlotte Business Journal reports that the company plans to exit the avocado business over the next few months to concentrate strategic resources on the core categories of bananas, salads and apples. Chiquita’s banana sales, at $2 billion, amounted to 64 percent of sales […]
Posted in, National, New Products
Magnum Ice Cream Partners With Fashion Brand To Unveil The Mini
“Mini” will be the must-have this season as Magnum®—a super-premium ice cream—partners with sophisticated, yet playful, fashion brand alice + olivia and its founder Stacey Bendet to introduce new Magnum® Mini ice cream bars, now available at grocery retailers nationwide. Bendet will draw inspiration from the dainty but decadent Magnum Mini to design an original […]
Posted in, National, New Products, Organic Natural
Cedarlane Bringing Burrito Bites Exclusively To Kroger
Dedicated to bringing innovative options to the natural and organic convenience foods industry, Cedarlane® Natural Foods Inc. is introducing its new product line of quick, easy and “snackable” Burrito Bites, available exclusively at Kroger stores in early May. A leading producer of award-winning natural and organic frozen and fresh foods, Cedarlane offers healthy and quick […]
Posted in, National, New Products
Skinny Cow Offers New ‘Slimited’ Editions Shake-Stirs
The Skinny Cow® brand is unveiling a new product that will make afternoon snack time that much better—Skinny Cow Slimited Editions(TM) Shake-Stirs(TM) product. Just add skim milk, wait one minute then stir for a delicious, refreshing low fat frozen shake. Best of all, the shakes are created in an all-inclusive cup—no blender needed. Each single-serve […]
Posted in, Beverage News, National, New Products
Grey Goose Rolls Out Cherry Noir Flavored Vodka
Grey Goose® has launched its first new flavor in five years, Grey Goose Cherry Noir. Grey Goose Cherry Noir is a masterful blend of Grey Goose Vodka and the finest cherries including rare black cherries handpicked in French Basque Country. Grey Goose Cherry Noir Flavored Vodka has already caught the attention of celebrities and influencers […]
Posted in, Marketing News, National, New Products
Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’
For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by […]
Posted in, Southeast
Bud’s Best Cookies Names Al Cason President
Al Cason has been named president of Bud’s Best Cookies, the Birmingham Business Journal reports. Cason has served as the Birmingham, Ala.-based company’s VP in charge of sales and marketing since 1998. He began his career at the company in 1998. His father is Bud Cason, owner and founder of Bud’s Best. The elder Cason […]
Posted in, National
General Mills Releases 2012 Global Responsibility Report
General Mills has released its 2012 Global Responsibility Report, detailing the company’s progress in the areas of health, communities and environment. The 2012 report can be viewed or downloaded at GeneralMills.com. “Our approach to global responsibility is straightforward,” said Ken Powell, chairman and CEO of General Mills. “It’s all about living our values. When a […]
Posted in, Organic Natural, West
Safeway, Go Green Initiative Partner For Earth Day Contest
Pleasanton, Calif.-based Safeway Inc. is partnering with the Go Green Initiative to launch the first Go Green Glogster Earth Day contest. Students will be asked to investigate the sustainability of the food, water or energy system in their community, and express their findings through videos, podcasts, blogs, music and photos compiled in a “Glog” (see […]
Posted in, Marketing News, National, Southwest
FMI’s Upcoming Private Brands Summit : Think Like A Customer
The Food Marketing Institute (FMI) will feature the 2012 Private Brands Summit, taking place alongside “FMI2012: The Food Retail Show” in Dallas, Texas, in May. The Summit will provide greater communication and collaboration amongst trading partners in order to promote the growth of private brands. “This year’s Private Brands Summit goes beyond creating ‘me too’ […]
Posted in, Perishables, Southeast
Rouses Unveils Signature Line Of Sustainable Gulf Coast Fish
The latest fish story out of Louisiana stars three Gulf Coast fish—drum, sheepshead and flounder—and a local family at the forefront of a national movement to promote local, seasonal, sustainable food. Rouses Markets is introducing its own brand of flash-frozen, wild-caught local fish at all 38 of its stores. “Season, fishing restrictions and weather affect […]