After a three-month nationwide search, a People’s Choice vote, three regional cook-off events and one final cook-off event, Safeway has found its next chef. Dave Histed has won the “Search for Our Next Chef” competition, a first-of-its-kind opportunity in which chefs from across the country competed for a full-time position with the Safeway Culinary Kitchens […]
Tag: Marketing
Kroger Receives Black Pearl Award For Food Safety
The Kroger Co. is the 2012 recipient of the prestigious Black Pearl Award for advancing food safety and quality. The International Association for Food Protection (IAFP) names one company annually for its efforts to advance food safety and quality through consumer programs, employee relations, educational activities, adherence to standards, and support of the goals and […]
Oscar Mayer First To Offer Complete Line Of Meats With No Artificial Components
Oscar Mayer has a new line of meats called Selects that has no artificial preservatives, flavors or colors. Oscar Mayer is the first brand to offer this choice across a complete line of meat products that includes hot dogs, bacon and cold cuts. In 2012, 50 percent of new Oscar Mayer products will have no […]
Nutrisystem Expands Into Retail With New Product Line At Kroger
Nutrisystem Inc., a leading provider of weight management products and services, has announced the May introduction of the Nutrisystem® Everyday(TM) product line at Kroger, the nation’s largest traditional grocery retailer. Nutrisystem Everyday products provide real balanced nutrition and are available in bars, smoothies, bakery and breakfast items. Each product is nutritionally balanced delivering low fat […]
Athenos Unveils New Phase Of Popular Yiayia Ad Campaign
Athenos, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona. After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in […]
New Line Of Veggie Stix Hits Store Shelves
As a recent university study sees it, American children are eating too many of the wrong things, chock-full of junk calories. The solution? Take the junk away. In April, Good Health Natural Products began shipping a new line of Veggie Stix® vegetable snacks to mass retailers. The reformulated Veggie Stix has up to 25 percent […]
V8 Debuts Its Take On Sparkling Juice
Campbell Soup Co. continues to transform the juice aisle with new V8 V-Fusion® Sparkling juice drinks, the only carbonated juices that provide light, fruity refreshment plus the benefits of fruits and vegetables. Carbonated beverages remain the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 […]
Shopko Partners with Wishabi to Launch Digital Circular
Shopko Stores Operating Co. LLC in partnership with Wishabi has launched its new digital circular. Accessible at www.shopko.com, the digital circular immediately highlights Shopko’s weekly deals. Wishabi’s patent-pending technology allows consumers to quickly discover the best deals, get reviews and ratings and shop directly though the digital circular across all their favorite devices. Using discount […]
WAFC Announces 2012-13 Officer Lineup
The Western Association of Food Chains (WAFC) has announced the 2012-13 officers and board of directors elected at the 91st Annual WAFC Convention on April 24 at the JW Marriott Desert Ridge in Phoenix, Ariz. WAFC Officers 2012-13 • President and Chairman: Oscar Gonzalez, co-president and COO of Northgate Markets, Anaheim, Calif. • Vice President: […]
POM Wonderful Rolls Out New, Smaller Bottle
POM Wonderful, the world’s leading pomegranate grower and trusted juice brand, will now offer its 100 percent Pomegranate Juice in a conveniently sized 8-oz. bottle, which will be available in the produce section of grocery stores nationwide. The portable 8-oz. bottle is ideal for any lifestyle, offering a single serving of 100 percent pomegranate juice […]
Budweiser Bottle Gets Red, White And Blue Makeover For Summer
For the first time in many years, the iconic Budweiser bottle will see a major makeover—special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20-July 7 to help raise […]
FMI’s Walsh: ‘Back To The Future’ For Chicago Show In 2014
Though FMI 2012 The Food Retail Show just wrapped up in Dallas, Texas, Food Marketing Institute officials already are preparing for the big show in 2014. Pat Walsh, SVP of industry relations, education and research for FMI, tells The Shelby Report that show will be held at McCormick Place in Chicago. It is scheduled for […]
Dollar General Expanding Grocery ‘Market’ Format
Goodlettsville, Tenn.-based Dollar General is hoping to grasp a larger share of the grocery business. A Wall Street Journal story describes the retailer’s experiment to expand its Dollar General Market store concept, which offers fresh food and refrigerated products. The company plans to open 40 Market stores within the next year. A typical Dollar General […]
Vanilla Truffles Added To Lindor Line
Swiss chocolatier Lindt celebrated National Truffles Day on May 2 with the introduction of Lindor Vanilla to its line of Lindor truffles. The Vanilla truffles have a vanilla white chocolate center covered with a white chocolate shell infused with real vanilla. Lindor Vanilla was developed and produced at Lindt’s U.S. headquarters in Stratham, N.H. “White […]
Dr Pepper Snapple Group, McCombs Launch Education Program
Dr Pepper Snapple Group and the McCombs School of Business at The University of Texas at Austin have embarked on a novel program to grow one of the company’s iconic brands. DPS has tapped a pair of the university’s MBA students to serve as brand consultants for Yoo-hoo and bring a fresh, innovative approach to […]
Whole Foods Greens-Up Cleaning Aisle
Just one year after launching its Eco-Scale rating system, more than 90 percent of the household cleaning products sales at Whole Foods Market pass its green cleaning test. With its exclusive tiered rating system, Austin, Texas-based Whole Foods requires something the U.S. government doesn’t—full disclosure of ingredients on all household cleaning product labels. According to […]
HumanKind Water Wins Walmart’s ‘Get On The Shelf’ Contest
Walmart has announced the final winners of its Get on the Shelf contest, HumanKind Water, PlateTopper and SnapIt Eyeglass Repair Kit. More than 4,000 inventors, entrepreneurs and small businesses from across the country entered the contest with video submissions for products ranging from household wares and children’s toys to organic food and green items. More […]
Arbor Mist Launches Frozen Wine Cocktails
America’s No. 1 wine with fruit brand, Arbor Mist®, ushers in spring with the announcement of a new and innovative way to enjoy its great-tasting wines: frozen. Known for its crisp and refreshing wines with natural fruit flavors, Arbor Mist is introducing three easy to enjoy frozen wine cocktails in single-serve 10-oz. pouches—Blackberry Merlot, White […]
Safeway Chef Competition Announces Top Three Finalists
After combing through hundreds of submissions, conducting a nationwide People’s Choice online vote and hosting three high-stakes cook-off events in San Francisco, Seattle and Chicago, Safeway is bringing the “Search for Our Next Chef” Competition to an exhilarating close. The three finalists will have one last chance to showcase their skills at the final cook-off […]
FMI Forms Partnership With TopSource To Provide Procurement Solutions
From FMI Show 2012 The Food Marketing Institute (FMI) has formed a strategic business partnership with TopSource LLC, a sourcing company and wholly owned subsidiary of Topco Associates LLC. FMI and TopSource will work together on program initiatives to help food retailers and wholesalers identify business opportunities and better serve the needs of their customers. […]
