Marketing Archives - Page 37 of 75
Posted in, Marketing News, National

Mario Lopez Partners With Avocados From Mexico On Holiday Promotion

Host of “Extra” and “The X Factor” Mario Lopez has partnered with Avocados from Mexico (AFM) to celebrate this holiday season by showcasing  how his family combines Mexican and American holiday traditions, including the use of fresh avocados from Mexico in his favorite recipes. Those recipes and more are available on the AFM website to encourage […]

Posted in, Marketing News, National

Study: Crowded Stores Lead Consumers To Think And Behave Differently

Recent research in the American Marketing Association’s Journal of Marketing Research finds that, as the environment becomes more crowded, consumers show an increased preference for products with safety connotations. Crowds also cause consumers to process marketing messages differently and actually appear to become more averse to risk in general. Whether shopping for groceries at a […]

Posted in, Equipment & Technology, National

Linwoods Superfoods Unveils Enhanced Website

Linwoods, maker of flaxseed-based superfood blends, has launched an expanded website to build its online community and provide customers with healthy living tips. The family-owned company offers six superfood blends that are rich in omega oils, vitamins, minerals and fiber. The newly enhanced website provides an improved user experience and a range of content, including […]

Posted in, Organic Natural, Southwest

WOATS Oatsnack A Sponsor For ‘One Square Mile: Texas’

WOATS Oatsnack, a product of Fort Worth, Texas-based Anderson Trail Inc., has become a sponsor for the PBS documentary series “One Square Mile: Texas,” which will launch on Texas PBS stations in January. Produced by Emmy award winning husband-and-wife team Carl and Betsy Crum, the series documents the lives of Texans across nine distinct square […]

Posted in, Beverage News, Grocery News, National

Miller Lite Goes Retro With Limited-Edition Original Lite Can

Miller Lite, the beer that launched the light beer category, will release on Jan. 1 the limited-edition Original Lite Can, an updated version of the iconic packaging that helped change the beer industry nearly 40 years ago. The Original Lite Can features the familiar images of hops, barley and the words “a fine pilsner beer,” […]

Posted in, National, Suppliers

Inventure Foods To Invest $3.9M In Freezing Capabilities, New Equipment

Inventure Foods Inc., a leading specialty food marketer and manufacturer, plans to purchase two state-of-the-art IQF (Individually Quick Frozen) freezing tunnels in 2014 for an estimated $3.9 million. “We continue to look for opportunities to meet growing demand for our frozen fruit products, while also improving margins in our frozen fruit segment by increasing our […]

Posted in, Industry News, National

Gluten-Free A Hot Trend For Specialty Food Gifts, But Chocolate Still Reigns

America’s appetite for specialty foods hit a record high last year, with consumers spending $86 billion on everything from artisanal chocolates and cheese to oils and charcuterie. To help food enthusiasts navigate the wealth of food-gift choices available this holiday season, the Specialty Food Association has released the results of a survey that reveal the […]

Posted in, Industry News, National

McCormick Reveals Top Flavors, Food Trends For 2014 And Beyond

Marking its 125th anniversary of making food more flavorful, McCormick & Co. Inc. has kicked off a yearlong celebration of tastes with the unveiling of its McCormick Flavor Forecast 2014: 125th Anniversary Edition. The report, developed annually by McCormick experts around the world, highlights five top food trends and more than a dozen emerging flavors […]

Posted in, National

Report: GMO Confusion And How Food Companies Can Help

Although voters in California and Washington state have rejected ballot measures to label genetically engineered foods, in some ways the topic is just heating up. Labeling supporters say their ultimate aim is nationwide disclosure, and the subject is more on people’s minds because of media coverage and advertising surrounding both measures, plus Whole Foods’ well-publicized […]

Posted in, National

PMA’s Former President Dies

Mr. Bob Carey, former president of the Produce Marketing Association (PMA), died Friday in Delaware. He was 82. Mr. Carey led PMA from 1958 to 1996, taking it from a near-bankrupt organization with fewer than 100 members focused on produce packaging to a vertically integrated association of thousands focused on marketing. His vision of bringing […]

Posted in, National, Suppliers

BeBevCo Looks To Expand Into Another Category With Relaxation Ice Cream

Bebida Beverage Co. (BeBevCo), a developer, manufacturer and marketer of relaxation drinks and energy products, plans to enter into a new industry through a wholly-owned subsidiary. BeBevCo CEO Brian Weber, who developed the company’s flagship product, KOMA Unwind Relaxation drink, recently embarked on another curiosity. Now, that curiosity has taken another step into becoming a […]

Posted in, Industry News, National

Food Channel Unveils Top 10 Food Trends For 2014

The Food Channel has released its “Top 10 Food Trends for 2014.” Based on research conducted by The Food Channel in conjunction with CultureWaves, the list identifies the significant food movements consumers, foodservice professionals and manufacturers should watch for in the coming year. “This year it’s all about global flavors and customs. There is also […]