Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]
Tag: Marketing
Posted in, National
Oldways/WGC Invites Food Industry To Sampling Day
The third annual Whole Grain Sampling Day will be held Wednesday, April 2, and restaurants, foodservice, food trucks, supermarkets and manufacturers are invited to participate by offering special promotions and low- or no-cost whole grain items to their patrons on that day. Organized by Boston-based nonprofit Oldways and its Whole Grains Council (WGC), last year’s celebration prompted millions […]
Posted in, Beverage News, National, New Products
Life Is Good Rolls Out New Coffee Line
Life is good is introducing a new line of Life is good coffees to retailers throughout North America. The coffee line, available now, provides consumers with high-quality, UTZ Certified coffees, according to The J.M. Smucker Co.-owned brand. Life is good coffees are available in three roasts and two flavors: • Light Hearted—light roast ground coffee; […]
Posted in, National, New Products
Cascadian Farm Introduces Bars Made With Organic Pea Protein
Cascadian Farm is launching a new line of bars made with organic pea protein, a protein source derived solely from plants. The new chewy bars are available nationwide in two flavors—Peanut Butter Chocolate Chip and Honey Roasted Nut—and provide consumers a convenient, great-tasting alternative to protein bars made with dairy and soy proteins, according to […]
Posted in, Independent Store News, National
IGA Launches Label Savers Program
IGA has launched its IGA Hometown Label Savers, a new community-based marketing program that encourages community nonprofit organizations to collect IGA Exclusive Brand product barcodes in exchange for funding toward organizational needs. To implement the program, eligible nonprofit organizations can submit an application to the IGA Hometown Label Savers team, identifying a preferred IGA store […]
Posted in, Marketing News, National
Stephen Colbert Makes Super Bowl Debut With Wonderful Pistachios
Wonderful Pistachios says that Stephen Colbert, Emmy award-winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick off a new, full-year agreement with Colbert under the campaign theme, […]
Posted in, Beverage News, National, New Products
Samuel Adams Introduces New Spring Seasonal Beer
The brewers at Samuel Adams are ushering in the New Year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style white […]
Posted in, Marketing News, National
Tyson Rolls Out ‘Just Add This’ Program To Form New Habits In New Year
Many people set goals to improve their well-being in the New Year. Tyson Foods Inc., makers of Tyson Grilled & Ready fully cooked chicken and beef products, says it is helping people do just that with a few simple steps through its new “Just Add This” program. The program encourages people to make small adjustments […]
Posted in, Grocery News, National
Original Cheerios Goes GMO Free
Consumers across the U.S. are now seeing “not made with genetically modified ingredients” on familiar yellow boxes of original Cheerios. Original Cheerios has always been made with whole grain oats, and there are no GMO (genetically modified organism) oats, according to Tom Forsythe, VP of global communications for General Mills, maker of Cheerios. “We do […]
Posted in, Beverage News, National, Suppliers
Survey: Nearly 6 In 10 Energy Drink Consumers Worry About Their Safety
As a new year begins and consumers return to work, many will be looking for an energy kick. But according to new research from Mintel, nearly six in 10 Americans (59 percent) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations […]
Posted in, Executive News, National
Woodley Promoted To EVP Role At Sheetz
Sheetz VP of Sales and Marketing David Woodley has moved into the EVP spot vacated by Louie Sheetz. Woodley has led the Sheetz sales and marketing department since 2005. The transition became effective Jan. 1 as another part of the company’s planned leadership changes. Louie Sheetz announced his retirement shortly after it was made public […]
Posted in, Marketing News, National
Michigan Family Wins Eckrich’s Ultimate Tailgate Contest
Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, has announced the winner of its Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif. William McGrath of Charlotte, Mich., is […]
Posted in, Equipment & Technology, Midwest
Country Hearth Breads Launches Redesigned Website
Country Hearth breads is inviting consumers and partners to explore its redesigned website, found at CountryHearthBreads.com, and discover new features designed for a greater user experience. The website runs concurrent with a broader brand revitalization. Website users will find added functionality, including a store locater and recipe center. With nutrition in mind, Country Hearth says […]
Posted in, Midwest, Store News
Roundy’s To Launch New Nutrition Labeling Program In 2014
On Jan. 1, Roundy’s introduced health key, a solution to simplify shopping for healthful groceries. The new program clearly labels foods with healthy attributes using shelf tags, allowing those with intolerances and health concerns to quickly and easily find what they need. Using the guiding principles of science, trust and ease, Roundy’s says health key […]
Posted in, National, New Products
Quaker Oats Launching New Breakfast Products For 2014
The Quaker Oats Co., a subsidiary of PepsiCo Inc., says it is introducing a range of innovative products for the New Year. Three new oat-based innovations include Quaker Warm & Crunchy Granola, Quaker Instant Oatmeal Cups and Quaker Real Medleys Cereal. • Quaker Warm & Crunchy Granola, a first-of-its-kind hot cereal that delivers both Quaker […]
Posted in, National, Perishables
Chicken Council Responds To Report About Poultry Bacteria
The National Chicken Council is responding to a Consumer Reports article, “The High Cost of Cheap Chicken,” released last week and featured in the February 2014 issue of the magazine and online at consumerreports.org. Americans eat about 160 million servings of chicken each day, and 99.99 percent of those servings are consumed safely, according to […]
Posted in, Equipment & Technology, National
Godshall’s Specialty Meats Rolls Out Content-Focused Website
Specialty meat producer Godshall’s has launched its redesigned website and refocused social media campaigns. The Telford, Pa.-based company says the transition from basic product listing to a content-rich approach is a result of its dedication to build awareness of its versatile core brands. “It’s tempting to think that producing a quality product that converts customers with […]
Posted in, Midwest, National
OSMG To Open Cincinnati Office
OSMG (On-Shelf Marketing Group LLC) will open an office in Cincinnati, Ohio, next month. OSMG Cincinnati is the second location for the national sales agency solution deployed for Walmart and now Kroger. OSMG was founded in 2007 and combines the strengths of four of the strongest regional sales agents in the CPG industry. The team […]
Posted in, C-Store News, National
7-Eleven Targets Millennial Shoppers With Holiday Merchandise
To appeal to Gen Y, or millennial-age shoppers, 7-Eleven is going heavy this holiday season on pop culture, pro sports, tech and toys, gadget-y stocking stuffers, video games, DVDs and gift cards. The convenience store chain also says it is pricing the items to compete with big-box and online retailers. Millennials value convenience more than […]
Posted in, National
Frieda’s ‘Power Of Purple’ On Trend For 2014
Frieda’s Specialty Produce is getting a boost for the “Power of Purple” movement as the global authority on color, Pantone, announces “Radiant Orchid” as the Color of the Year for 2014. According to Pantone, a provider of professional color standards for the design industries, “an enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid […]