The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]
Tag: marketing campaign
Posted inIndependent Store News, Marketing News, News, Northeast
Market 32/ Price Chopper Launch Campaign To Drive Digital Engagement
Market 32 and Price Chopper, a division of Northeast Grocery Inc., is running an omnichannel summer promotion to be “the destination for your summer grocery and entertaining needs” through a “Summer Shines Here” campaign. Featured elements, which run through Labor Day, are designed to drive customer loyalty, boost sales and deepen digital engagement. The overarching […]
Posted inGrocery News, Home Page Slider, Industry News, Marketing News, Produce News, Suppliers, West
Zespri Marketing Campaign Encourages Purchase Of SunGold Kiwifruit
Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Posted inGrocery News, Home Page Slider, Produce News, Snacks Brands, Suppliers, West
Wonderful Halos Launches New Multimillion-Dollar Marketing Campaign
Los Angeles-based Wonderful Halos launched a new integrated marketing campaign this season, “The Checks-All-The-Boxes Box,” to encourage parents to choose Halos mandarins as the perfect solution when assigned snack duty. The campaign is based on the insight that snack duty can be a stressful and annoying chore, made worse by the fact that parents know […]
Posted inSuppliers, Albertsons, Grocery News, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, New Products
Jimmy Dean Launches ‘Egg’wich’ With Petition To Change Definition Of Sandwich
Jimmy Dean has launched its first breadless sandwich, the Jimmy Dean Delights Egg’wich, made with breakfast sausage and cheese between two egg frittatas. The Egg’wiches are available in three varieties: Broccoli Cheese—Chicken sausage and cheese between broccoli and cheese egg frittata Bacon, Spinach, Onion—Turkey sausage and cheese between bacon, spinach, caramelized onion and parmesan egg frittata Ham, […]
Posted inMeat/Seafood/Poultry, Grocery News, National
‘Beef. It’s What’s For Dinner.’ Holiday Campaign Targets Young Consumers
Beef. It’s What’s for Dinner. is giving consumers the “tips and recipes they need to make beef the star of those big family meals,” all while rolling out the next phase of the brand’s relaunch. “Beef is the one thing that won’t be debated this holiday season,” said Alisa Harrison, SVP, global marketing and research at the […]