Chicago-based Kraft Heinz, a global food and beverage company comprising brands like Planters, Kraft, Oscar Mayer, Philadelphia, Jell-O, Heinz, Kool-Aid, Lunchables, Kraft Mac and Cheese, and Velveeta, has selected global brand consultancy Brand Central for outbound licensing to extend its best-selling brands into new lifestyle and food and beverage consumer product categories. Kraft Heinz has […]
