Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]
Tag: Joe DePetrillo
Posted inDairy News, Grocery News, Home Page Slider, Shelby Content, Shelby Originals, Shelby Signature Content, Southwest, Suppliers
A Reawakening At Borden: Executives Plan Company’s Next Chapter
Tony Sarsam was looking for what he called the next “great adventure,” and he has found it at Borden Dairy. Now CEO of the Dallas-based company, Sarsam most recently was CEO of Los Angeles-based Ready Pac. Prior to that, he honed his turnaround skills at PepsiCo. He not only has the experience doing it, but […]