Hy-Vee’s RedMedia, the grocer’s in-house retail media network, has joined Rippl, a national consortium of regional grocers and convenience stores in the U.S. powered by Bridg. Through the partnership, Rippl will help RedMedia enrich its first-party data, build complementary off-site capabilities and broaden and strengthen customer engagement. The addition of RedMedia introduces more than 285 Hy-Vee grocery […]
Tag: Hy-Vee RedMedia
Posted inOnline Grocery Technology, Hy-Vee, Midwest
Hy-Vee RedMedia Expands Advertising With Instacart’s Carrot Ads
Hy-Vee RedMedia will enhance its advertising capabilities by using Instacart Carrot Ads, creating a more personalized experience across Hy-Vee.com. Instacart’s Carrot Ads solution will deliver advertiser demand from more than 7,000 brands, helping Hy-Vee create more relevant experiences that drive personalized customer recommendations and product discovery. The integration will give Hy-Vee RedMedia access to Instacart’s […]