The Ferrero Group has reached an agreement to acquire the cookie, fruit and fruit-flavored snack, ice cream cone and pie crust businesses from Kellogg Co. The agreement is worth $1.3 billion. Among the cookie brands Ferrero acquires are Keebler, Famous Amos Cookies, Mother’s, Murray sugar-free cookies, and Little Brownie Bakers, supplier of cookies to the […]
Tag: Giovanni Ferrero
Ferrero Closes On Nestlé USA Candy Brands Sale
The Ferrero Group has finalized the purchase of Nestlé USA Inc.’s confectionery business, a deal that first was announced in mid-January and was estimated to be valued at $2.8 billion. The closing of the acquisition adds more than 20 U.S. brands into the Ferrero portfolio, including Butterfinger, Baby Ruth, 100 Grand, Wonka and the exclusive […]
Ferrero To Acquire U.S. Confectionery Company Ferrara
The Ferrero Group, a global confectionary group, has entered into a definitive agreement for a Ferrero-affiliated company to acquire Ferrara Candy Co., the third-largest U.S. non-chocolate confectionary company, with strong positions in the gummy and seasonal candies categories. Ferrero is acquiring Ferrara from L Catterton, a global consumer-focused private equity firm. Terms of the transaction were not […]
