Kendra Doyel may have one of the most well-rounded careers among today’s supermarket industry leaders. Named president of Kroger’s Food 4 Less/Foods Co division in April, Doyel started as a pharmacist in the company’s Fry’s division in 1998 and wound through several departments and responsibilities on her way to leading 101 Food 4 Less and […]
Tag: Food 4 Less
Food 4 Less Franchisee PAQ Establishes An ESOP
Capstone Headwaters, an international investment banking firm, advised PAQ Inc., an independent franchisee of Stockton, California-based Food 4 Less grocery stores, on the creation of an Employee Owned Stock Ownership Plan (ESOP). Terms of the deal were not disclosed. “By selling 100 percent of the company stock to an ESOP, the company became federal and […]
Food 4 Less Stores Now Offer Home Delivery Via Instacart
Food 4 Less shoppers can now have groceries delivered to their doorsteps thanks to a new home delivery service being offered via Instacart at all 129 Food 4 Less and FoodsCo. locations in California, Illinois and Indiana. “We strive to provide our customers with the best shopping experience and believe that offering home delivery adds […]
WAFC Elects Safeway, Food 4 Less Execs To Its Board
The Western Association of Food Chains (WAFC) has elected Kevin Lovell, SVP of operations for Safeway Northern California, and Mike Servold, VP of merchandising for Food 4 Less/Foods Co., to its board of directors during its annual January meeting in La Quinta, California. “We are so excited to welcome two of the most talented grocery […]
Food 4 Less Brings Blockchain To Shoppers With New Soccer Promo
Food 4 Less, a banner of The Kroger Co., has partnered with Greenfence Consumer to deliver a gamified experience and exclusive collectible content to Los Angeles Football Club (LAFC) fans, leveraging blockchain technology and GFT Authentic Digital Collectibles. Food 4 Less is supporting the blockchain-based promotion through in-store, digital and blockchain marketing tactics to enable […]
Remodeled Food 4 Less In South L.A.’s Harvard Heights Making Debut Wednesday
Food 4 Less will host a grand reopening of its latest remodeled store at 1717 South Western Avenue in South Los Angeles’ Harvard Heights neighborhood on Wednesday, Aug. 2. The 39,000-s.f. store’s renovation features a new exterior design, new interior décor, refreshed center store, new service deli/bakery offerings and an expanded produce department. The store […]
