Food 4 Less Archives
Posted inExecutive News, Corporate Store News, Feature, News, West

Food 4 Less Leader Doyel Plans To Keep Building On Banner’s Strong Foundation

Kendra Doyel may have one of the most well-rounded careers among today’s supermarket industry leaders. Named president of Kroger’s Food 4 Less/Foods Co division in April, Doyel started as a pharmacist in the company’s Fry’s division in 1998 and wound through several departments and responsibilities on her way to leading 101 Food 4 Less and […]

Posted inIndependent Store News, Home Page Slider, West

Food 4 Less Franchisee PAQ Establishes An ESOP

Capstone Headwaters, an international investment banking firm, advised PAQ Inc., an independent franchisee of Stockton, California-based Food 4 Less grocery stores, on the creation of an Employee Owned Stock Ownership Plan (ESOP). Terms of the deal were not disclosed. “By selling 100 percent of the company stock to an ESOP, the company became federal and […]

Posted inCorporate Store News, Home Page Slider, Industry News, Online Grocery Technology, Store News, West

Food 4 Less Stores Now Offer Home Delivery Via Instacart

Food 4 Less shoppers can now have groceries delivered to their doorsteps thanks to a new home delivery service being offered via Instacart at all 129 Food 4 Less and FoodsCo. locations in California, Illinois and Indiana. “We strive to provide our customers with the best shopping experience and believe that offering home delivery adds […]

Posted inAssociation News, Executive News, Home Page Slider, West

WAFC Elects Safeway, Food 4 Less Execs To Its Board

The Western Association of Food Chains (WAFC) has elected Kevin Lovell, SVP of operations for Safeway Northern California, and Mike Servold, VP of merchandising for Food 4 Less/Foods Co., to its board of directors during its annual January meeting in La Quinta, California.  “We are so excited to welcome two of the most talented grocery […]

Posted inOnline Grocery Technology, Corporate Store News, Equipment & Technology, Grocery News, Home Page Latest News, Industry News, Marketing News, Store News, West

Food 4 Less Brings Blockchain To Shoppers With New Soccer Promo

Food 4 Less, a banner of The Kroger Co., has partnered with Greenfence Consumer to deliver a gamified experience and exclusive collectible content to Los Angeles Football Club (LAFC) fans, leveraging blockchain technology and GFT Authentic Digital Collectibles. Food 4 Less is supporting the blockchain-based promotion through in-store, digital and blockchain marketing tactics to enable […]

Posted inWest, Home Page Latest News, Industry News, Store News

Remodeled Food 4 Less In South L.A.’s Harvard Heights Making Debut Wednesday

Food 4 Less will host a grand reopening of its latest remodeled store at 1717 South Western Avenue in South Los Angeles’ Harvard Heights neighborhood on Wednesday, Aug. 2. The 39,000-s.f. store’s renovation features a new exterior design, new interior décor, refreshed center store, new service deli/bakery offerings and an expanded produce department. The store […]