The Shelby Report of the West EVP Bob Reeves sat down with Mollie Stone’s Markets COO Elliott Stone, older son of founder/owner/CEO Mike Stone, at an Italian restaurant in Sausalito – which has a Mollie Stone’s – for a meal and a talk about the company. Stone’s grocery roots run deep, and not just through […]
Author Archives: Bob Reeves

With a distinguished career spanning decades at companies like ConAgra Foods and Bradshaw Inc., Bob brings deep industry knowledge and trusted relationships to his strategic work.
Since joining Shelby Publishing in 2007, he has driven the company’s expansion from two regional publications to five national titles. As Associate Publisher, Bob shapes strategic growth, guides editorial direction, and is widely celebrated for authoring compelling human-interest stories that highlight the leaders and enduring legacies of the grocery retail community.
SoCal-Based Vallarta Supermarkets Charts Path Of Growth, Change
In 1985, the Gonzalez family opened a small market in Van Nuys, California, called Carnicería Vallarta. The family focused on selling traditional cuts of meats popular in their native Mexico. They worked hard to build a name for themselves by offering high-quality authentic products, providing a high level of customer service and treating employees as […]
Pavilions Marks 4 Decades Of Offering SoCal Consumers An Upscale Full-Shop
Wayne Heaton is VP and general manager of the Pavilions banner for Albertsons, which also owns Pavilions’ sister banner Vons. Heaton has enjoyed a long history in the grocery industry, starting as a courtesy clerk “pushing carts” in 1987. He came up through the ranks at Albertsons and served as a store director for many […]
Food 4 Less Leader Doyel Plans To Keep Building On Banner’s Strong Foundation
Kendra Doyel may have one of the most well-rounded careers among today’s supermarket industry leaders. Named president of Kroger’s Food 4 Less/Foods Co division in April, Doyel started as a pharmacist in the company’s Fry’s division in 1998 and wound through several departments and responsibilities on her way to leading 101 Food 4 Less and […]
New Seasons Market CEO Lebold Relishing Return To Pacific Northwest
(Editor’s note: Bob Reeves, Shelby Publishing’s EVP West, recently visited with Nancy Lebold, CEO of Oregon-based New Seasons Market and the Woman Executive of the Year for the West. Their discussion appears below.) Thank you so much for joining us. Before we dig in, our readers would like to get to know you a bit […]
Exclusive Interview With Tom Hanks Ahead Of IDDBA Appearance
Tom Hanks, known for larger-than-life roles in “Forrest Gump,” “Saving Private Ryan” and “Cast Away,” will be the keynote speaker for the second day of the IDDBA Show. Shelby Publishing EVP Bob Reeves, who shares a personal connection with the award-winning actor, was able to interview him ahead of the event. His history with Hanks, […]
