Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Tag: displays
Posted inPackaging News, Equipment & Technology, Industry News, Midwest
New Study Predicts Retail-Ready Corrugated Display Sales To Reach $1.8B In 2023
Demand for retail-ready corrugated displays is projected to increase 3.2 percent annually to $1.8 billion in 2023, according to a new study, “Retail-Ready Packaging,” from The Freedonia Group, a Cleveland, Ohio-based industry research firm. Gains will be restrained by the limited amount of floor space that can be occupied by displays, especially because most stores already use […]