Campbell Soup Co., maker of V8, is launching V8+Hydrate, a new plant-based beverage featuring sweet potato juice. “This category-changing beverage taps into the naturally occurring electrolytes and glucose of the sweet potato and perfectly blends it with water—creating an isotonic beverage that quickly replenishes fluids and nutrients,” says Campbell. With 45 calories in each 8-oz. can, V8+Hydrate contains one full […]
Tag: Diego Palmieri
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Campbell Names Palmieri VP And CMO Of U.S. Meals And Beverages
Campbell Soup Co. has appointed Diego Palmieri to the role of VP and chief marketing officer, U.S. meals and beverages, effective July 18. Palmieri will report to Roberto Leopardi, president, meals and beverages. As CMO, Palmieri will be responsible for all aspects of marketing and consumer connection in the U.S. across the division’s portfolio of brands, which […]