customer loyalty Archives
Posted inPackaging News, Guest Contributors, Industry News, National, Shelby Content

How To Create Food Packaging That Can Build Brand Loyalty

by Phil Bagdasarian Co-founder, Packwire Customer loyalty is essential to boosting a business’ bottom line. In fact, an average of 80 percent of future revenue is generated by a 20 percent returning customer base. Attracting new customers is important but keeping them is far more valuable. As such, it is crucial that companies invest in […]

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Subway Launches New Digital Group, And More…

Food Service News In Brief… Subway has launched Subway Digital, a new division for Subway restaurants. Created in collaboration with Accenture, a global professional services company, Subway Digital will build a comprehensive omni-channel strategy and implementation support team to enhance engagement and build loyalty. The digital team is evaluating all aspects of technology, from consumer-facing […]