Raley’s is reimagining the checkout experience in an effort to help customers make better decisions at the check stand. The California-based retailer has reduced the overall candy offerings at its check stands by 25 percent, fully eliminated conventional candy and replaced it with a selection of snack options that take nutritional value, portion control and […]
Tag: checkout
Providing Timely Service Is Essential To Developing Customer Loyalty
by John Larson/senior partner at John Larson & Co. and co-author of Capturing Loyalty Last week, I went to my local Trader Joe’s and bought an inexpensive bottle of Chilean wine. When I went to pay for the wine, the register operator complemented me on my selection. “Several of my customers have purchased this wine […]
Long Lines, Slow Checkout Lower Shopper Satisfaction And Revenue
Technology company Digimarc Corp. has released findings from a commissioned survey revealing that long lines and poor checkout experiences reduce shopper morale, and are significant reasons for why consumers would shop elsewhere or shift to buying groceries online. Key findings from study include: Line length and the checkout experience has become as important as price […]
