Hy-Vee’s RedMedia, the grocer’s in-house retail media network, has joined Rippl, a national consortium of regional grocers and convenience stores in the U.S. powered by Bridg. Through the partnership, Rippl will help RedMedia enrich its first-party data, build complementary off-site capabilities and broaden and strengthen customer engagement. The addition of RedMedia introduces more than 285 Hy-Vee grocery […]
Tag: Bridg
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Dunnhumby, Bridg Forge Partnership To Enhance Customer Reach
Dunnhumby and Bridg, an identity resolution and shopper intelligence platform, have begun a partnership to enhance customer reach, engagement and retail media activation for retailers and brands. “We’re thrilled to partner with Bridg to deliver unique retail media and loyalty solutions,” said Leo Nagdas, head of corporate development at dunnhumby. “Our combined capabilities help retailers and brands […]