Borden Archives
Posted inGrocery News, Dairy News, Marketing News, Perishables, Southwest, Suppliers

Borden’s Elsie Steps Back Into Spotlight With New Look

Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]

Posted inDairy News, Grocery News, Home Page Slider, Shelby Content, Shelby Originals, Shelby Signature Content, Southwest, Suppliers

A Reawakening At Borden: Executives Plan Company’s Next Chapter

Tony Sarsam was looking for what he called the next “great adventure,” and he has found it at Borden Dairy. Now CEO of the Dallas-based company, Sarsam most recently was CEO of Los Angeles-based Ready Pac. Prior to that, he honed his turnaround skills at PepsiCo. He not only has the experience doing it, but […]

Posted inDairy News, Grocery News, Home Page Latest News, Southeast, Suppliers

Borden Delivers 45,000 Milk Servings For Florence Victims, First Responders

Borden, a dairy processor and distributor, teamed up with the Food Bank of Central & Eastern North Carolina and World Central Kitchen to distribute 45,000 individual servings of whole, 2 percent and chocolate milk to those affected by Hurricane Florence. The milk was processed and packaged in Borden’s London, Kentucky, plant last Friday as a […]