As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch will feature three ads spotlighting two marquee brands—Budweiser and Bud Light—during the NBC broadcast on Sunday, Feb. 1. “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn […]
Tag: beverage
Posted in, Beverage News, Center Store, National, West
American Pistachios, Anheuser-Busch Highlight ‘Perfect Pairing’ With In-Store Promotions
American Pistachio Growers is joining with Anheuser-Busch to promote the “perfect pairing”: the perfect smart snack and the perfect beer for adults with active lifestyles. Now and through 2015, pistachio lovers can save up to $6 on the purchase of American Pistachio Growers member-branded pistachios and a 12-pack or larger of Michelob Ultra. This partnership […]
Posted in, Beverage News, Marketing News, National
Jones Soda Reveals Winner Of Second Annual Photo Contest
Jones Soda Co., a leading premium beverage company known for its customer-designed packaging, has named the grand prize winner of its second annual “Jonesin’ for a Fiat 500” summer photo contest. Christopher Kollmann of Fallston, Maryland, takes home a new Fiat 500, a one-year supply of Jones Stripped, surf lessons with professional surfer and Jones […]
Posted in, Southeast
Georgia Beer Industry ‘Legend’ Dies At 77
Longtime Georgia beer industry executive Mr. Henri Leon Farmer Jr. died Monday, Dec. 8. He was 77. Funeral services were held last Friday. Mr. Farmer, who is described as an industry “legend” by many, spent 55 years in the beer industry and served as former president and chairman of the board at Leon Farmer & […]
Posted in, Beverage News, Center Store, National
Fiji Water Redesigns Label
For the first time in 10 years, Fiji Water, the No. 1 premium bottled water brand in the U.S., is changing the look of its bottle by redesigning its label. Fiji Water says its new look showcases the beauty of the product and story behind the brand. Each bottle size—330ml, 500ml, 1L and 1.5L—features not only […]
Posted in, Center Store, National, New Products, Suppliers
Keurig Green Mountain And Community Coffee Form Partnership
Keurig Green Mountain, a leader in specialty coffee, coffee makers, teas and other beverages with its brewing technology, and Community Coffee Co., the largest family-owned and -operated retail coffee brand in America, have reached a multi-year licensing, manufacturing and distribution agreement to bring Community coffee to Keurig portion pack formats for consumer and commercial Keurig […]
Posted in, Beverage News, National, Suppliers
Pabst Brewing Co. Completes Sale To Blue Ribbon
Pabst Brewing Co., North America’s largest privately held brewing company, has completed its sale to Blue Ribbon Intermediate Holdings. Blue Ribbon is a partnership between American beer entrepreneur Eugene Kashper and San Francisco-based TSG Consumer Partners, a leading investor in growth consumer brands. Terms of the transaction were not disclosed. “We are thrilled to complete […]
Posted in, Beverage News, Southeast, Store News
Some Tennessee Grocery Stores May Have To Wait An Extra Year To Sell Wine
Tennesseans overwhelmingly voted for wine in grocery stores during the election earlier this month, with a referendum passing in every single community that put it on the ballot. Under the law as it’s written now, wine cannot be sold in grocery stores until July 2016 but, for stores within 500 feet of an existing liquor […]
Posted in, Beverage News, Southeast, Store News
Tenn. Group Is Optimistic Wine Measure Will Be Overwhelmingly Approved
Red White and Food campaign manager Susie Alcorn says the group is “cautiously optimistic that wine in retail food stores will be approved in all 78 eligible municipalities” in Tennessee, based on partial reported results. At least one municipality in the state—McKenzie—has officially passed the referendum and, based on unconfirmed reports, it appears the measure […]
Posted in, Beverage News, National, New Products, Southeast
Professional Golfers Introduce GolfBeer
Three of the top names in professional golf are now in the beer business. Freddie Jacobson, Keegan Bradley and Graeme McDowell are launching a series of easy-drinking craft beers through their new company, GolfBeer Brewing Co. The move marks the first time professional golfers have started their own beer company and have been associated with […]
Posted in, Beverage News, National
Mike’s Hard Lemonade Introduces ‘Crafted To Remove Gluten’ Seal On All Mike’s Products
Mike’s Hard Lemonade Co. is rolling out new packaging featuring an exclusive “Crafted to Remove Gluten” seal. The “Crafted to Remove Gluten” seal was specially developed to educate and inform consumers and is used exclusively on Mike’s products with permission from the Alcohol and Tobacco Tax and Trade Bureau (TTB), which oversees gluten labeling for […]
Posted in, Beverage News, Southeast, Store News
Group Launches Paid Media Campaign Ahead Of Election Day For Wine Sales In Tenn. Grocery
Red White and Food, the nonprofit organization that supports allowing wine sales in Tennessee’s retail food stores, has launched a statewide paid media campaign to encourage supporters to vote for wine on Nov. 4. Red White and Food’s statewide campaign includes television, radio and digital advertisements featuring volunteer talent; no professional actors were hired. The […]
Posted in, Beverage News, Marketing News, Southeast
J.J. Taylor Distributing Florida Named 2014 Craft Beer Distributor Of The Year
The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]
Posted in, Beverage News, C-Store News, Suppliers
Red Bull Art Of Can Exhibit Slated For November 7-16 In Chicago
Thirty U.S. artists who have used Red Bull cans to create sculptures will compete in the Red Bull Art of Can in Chicago Nov. 7-16 at the Chase Promenade South in Millennium Park. More than 300 artists submitted concepts, and after creating their masterpieces all summer, a panel of six judges selected 30 pieces, representing […]
Posted in, Beverage News, Marketing News, National
Original Light Beer Returns To Original Look On All Fronts
This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]
Posted in, Beverage News, National, Southeast
Sprite Brings Back Cranberry Variety For Holidays
With the beginning of the holiday season around the corner, Sprite says it is bringing back, by popular demand, Sprite Cranberry and Sprite Cranberry Zero. Sprite Cranberry and Sprite Cranberry Zero launched last year for a limited time—offering a blend of traditional Sprite and a splash of sweet and tart cranberry notes. “We listened to […]
Posted in, Beverage News, Grocery News, Midwest
Protein2o Headed To Kroger Midwest Stores This Fall
Protein2o’s line of protein-enhanced waters will be available to more consumers, thanks to a distribution deal with Kroger. Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, […]
Posted in, Beverage News, National, New Products
Hot Peanut Butter Drink, Peanut Hottie, Debuting
Peanut Hottie, the first instant hot peanut butter drink, is rolling out at Walmart stores nationwide. Like instant hot cocoa, Peanut Hottie is a powder that is simply dissolved in hot water, but with a peanut butter flavor and aroma. At 83 calories per cup, Peanut Hottie is caffeine free, suitable for vegetarians and contains no artificial […]
Posted in, Beverage News, Grocery News, National
Two Pepsi Brand Beverages Take Top Spots In Latest Shelf Score Report
Instant.ly, the world’s first on-demand consumer insights platform, has unveiled the August results of Instant.ly Shelf Score, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks 10 of the most appealing products based on overall […]
Posted in, Beverage News, National, Suppliers
Coca-Cola, Monster ‘Swapping’ Some Brands
The Coca-Cola Co. and Monster Beverage Corp. have entered into definitive agreements for a long-term strategic partnership that is expected to accelerate growth for both companies in the fast-growing, global energy drink category. The deal involves the companies “swapping,” or transferring, some brands. The companies say the new, innovative partnership leverages the respective strengths of […]