Dunnhumby, a customer data science company, has acquired Aptaris Software, an enterprise marketing and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with what the companies say is the only end-to-end promotions management platform in the market. Dunnhumby says the […]
Tag: Aptaris
Posted in, Home Page Latest News, Industry News, National, Shelby Content, Shelby Signature Content
Grocers Growing Social Media Usage
Although 87 percent of supermarket shoppers say that they regularly follow one or more social media sites, just 25 percent indicate they are friends with or connected to their primary grocery store. Those stats are from our previous article featuring the Retail Feedback Group’s “U.S. Supermarket Shopper Digital Update.” Interaction Marketing’s report, “Social Media: Invest […]