AD Retail Media, the retail media arm of grocery retail group Ahold Delhaize USA, has partnered with Chicory to offer enhanced off-site advertising solutions, including contextual commerce media for consumer-packaged goods, and help reach customers and unlock more incremental value. “As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels […]
Tag: advertising
Posted inOnline Grocery Technology, National, News
Instacart Expands In-Store Advertising To All Brands On Caper Carts
Beginning this month, Instacart’s more than 7,000 brand partners will have access to in-store advertising on Caper Carts, its AI-powered smart carts, with no additional work required. Caper Cart ads are inventory- and aisle-aware, which means that ad campaigns will extend only to carts when shoppers are in relevant aisles and where items are in […]
Posted inEquipment & Technology, Amazon Fresh, Home Page Slider, Industry News, Online Grocery Technology, Southwest, Supply Chain News, Whole Foods
Amazon Denver Tech Hub Expansion To Create 400 Jobs
Amazon’s plans to expand its tech hub in downtown Denver includes the creation of 400 tech jobs, doubling its workforce in the area. The new jobs include software and hardware engineering, cloud computing and advertising. The new positions will work out of a new office Amazon is opening in downtown Denver. Amazon opened an office […]
Posted inMarketing News, Home Page Latest News, Industry News, National, Shelby Content, Shelby Signature Content
Best Practices For Supermarket Advertising Budget Allocation
To entice consumers to shop in-store or online, supermarkets must set aside a budget for advertising. With a range of 0.02-4.0 percent, food retailers spend an average of 1.25 percent of sales (excluding pharmacy and gasoline dollars) on advertising. The recently released “2017 Promotional and Advertising Practices Study Among U.S. Grocery Retailers,” published by Aptaris […]
Posted inMarketing News, Home Page Latest News, Industry News, National
Trends In Supermarket Advertising And Promotions
Aptaris and dunnhumby have released the second annual study, “Advertising and Promotional Practices Among U.S. Supermarket Retailers,” providing an in-depth review of grocery industry best practices with a look at expected changes in the coming years. With responses from nearly 70 food retailers representing more than 4,600 stores across 34 states, the study details growing investments in […]
Posted in, Albertsons, Home Page Latest News, Independent Store News, Industry News, ROFDA Reports, Shelby Signature Content, West
Trading Company Stores President: Humor Is A Differentiator
Trading Company Stores President Paul Matejovsky had no intention of being in the grocery business. He grew up in Montana, spending “half my time on a saddle horse and the other half on a tractor. I was going to be a cowboy, baby.” He told those gathered for the ROFDA Spring Conference in Coeur d’Alene, […]
Posted in, Marketing News, National
Campbell’s Chunky Soup Brings Back ‘Mama’s Boy’ Ad Campaign
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]