While fuel drives most consumers to convenience stores, 92 percent come inside to shop for food or beverages. And with 63 percent of these shoppers visiting at least weekly, c-stores have become a regular stop for more than gas. New findings from Acosta Group’s Convenience Store Shopper Study show that today’s c-store customers shop for convenience […]
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Study Explores How Consumers Navigate Economic Uncertainty, Tariff Concerns
The new “State of the Shopper” survey from Acosta Group offers a nuanced view of today’s consumers, revealing how they’re navigating economic uncertainty and tariff concerns with resilience and adaptability. Key trends are highlighted for brands and retailers based on insights from the study, conducted with Acosta Group’s proprietary U.S. shopper community. “The latest findings underscore […]