“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Tag: 2020
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UPDATED: ROFDA To Join Forces With NGA Jan. 1
The Retailer Owned Food Distributors & Associates (ROFDA) organization will merge under the National Grocers Association (NGA) umbrella, effective Jan. 1, 2020. The announcement was made this morning at the NGA and ROFDA co-located fall conference in Ponte Vedra Beach, Florida. ROFDA’s current share groups and buying programs will continue to operate under this new […]