Retailer Owned Food Distributors and Associates (ROFDA) wholesalers, along with multiple third-party providers, have teamed up to provide a comprehensive suite of retail media network solutions tailored to members’ needs. This includes targeted advertising opportunities, data-driven insights for campaign optimization and integrated e-commerce and fulfillment with collaborative partnerships that enhance brand visibility. “As a coalition […]
Category: Online Grocery Technology
Vallarta Supermarkets Expands Usage Of RELEX Solutions
Vallarta Supermarkets has expanded its use of RELEX Solutions to include advanced pricing and promotion planning optimization. Last year, Vallarta selected RELEX to implement space and assortment planning across its 56 stores and more than 30,000 SKUs. Building on this foundation, Vallarta’s expansion with RELEX will bring enhanced accuracy to their pricing strategies and boost sales and profitability. […]
Retail Media Networks Part Of Digital Transformation Across Grocery Industry
The grocery industry is undergoing a digital transformation. Retail media networks are emerging as a powerful force for marketing in the industry, offering new revenue streams for grocers and valuable advertising opportunities for brands. Retailers can manage their RMNs in multiple ways. They may operate them in-house, as seen with grocers such as Albertsons, Meijer […]
DoorDash Adds SNAP/EBT Payments For More Grocers
DoorDash has added merchants across the nation that accept SNAP/EBT payments on the DoorDash Marketplace, including Wakefern Food Corp. (ShopRite, The Fresh Grocer, Price Rite Marketplace, Fairway Market and Gourmet Garage banners), Southeastern Grocers (Harveys Supermarket and Winn-Dixie stores) and BJ’s Wholesale Club. They join several other grocers and convenience stores that offer SNAP/EBT payment capabilities […]
NFRA Study: Promotions, Digital Integration Drive Consumer Shopping Behavior
The National Frozen & Refrigerated Foods Association (NFRA) has released findings from its most recent comprehensive consumer behavior study, revealing shifts in how consumers grocery shop. The research, conducted in partnership with Morning Consult, surveyed 2,200 U.S. adults and analyzed behaviors and purchase motivators. “Convenience, inspiration and sustainability are shaping shopping behaviors, providing exciting opportunities […]
Giant Eagle Selects Grocery TV To Expand Retail Media Network
Giant Eagle has partnered with Grocery TV to expand the grocer’s omnichannel strategy with digital advertising in nearly 200 supermarkets. Giant Eagle selected Grocery TV for its in-store retail media model, which elevates the shopping experience, provides customer touchpoints for advertisers and streamlines network operations. “By partnering with Grocery TV, we are adding another notable […]
Upshop Appoints New CRO, COO To Drive Global Growth
Upshop has appointed Chris Renda as chief revenue officer and Patrick Eichen as chief operating officer to drive global expansion and accelerate customer adoption of its enterprise operating platform for food retail. Renda joins Upshop with a record of driving revenue growth for software companies. As the former CSO at Richardson Sales Performance, he led significant […]
FMI, NielsenIQ Report: Shoppers Blend In-Store, Online Experiences
As grocery shopping enters a new era of digital transformation, FMI – The Food Industry Association and NielsenIQ have released a new report, “Digital Engagement Transforms Grocery Shopping,” which premiered at FMI’s Midwinter Executive Conference. The report found that more than 90 percent of shoppers participate in both online and in-store shopping. “Consumers are seamlessly […]
