Houston, Texas-based Sysco Corporation and Daimler Truck North America have jointly announced a letter of intent to deploy nearly 800 battery electric Freightliner eCascadia Class 8 tractors serving Sysco customers by 2026. The first eCascadia delivery is expected to arrive at Sysco’s Riverside, California site later this year. “Sysco is committed to making meaningful investments to support achievement of […]
Category: Grocery Industry
Posted inMarketing News, Bashas', West
Bashas’ Stores To Hold Pop-Up Hiring Event May 21
Bashas’ Family of Stores is holding pop-up hiring events May 21 at all of its grocery stores in Arizona and New Mexico, in addition to its distribution center in Chandler. On this day, each location will have a welcome table with signage and a table for on-the-spot interviews so that managers can hire job applicants immediately. […]
Posted inPackaging News, Midwest
Kari-Out To Showcase Takeout Packaging Products At Upcoming Show
Kari-Out will showcase its line of foodservice take-out packaging products May 21-24 during the National Restaurant Show at Chicago’s McCormick Place. Attendees are invited to visit the industry supplier at Kari-Out Booth No. 4082 on the trade show floor. “Kari-Out is a pioneer in the takeout foodservice industry and has paved the way for the […]
Posted inMeat/Seafood/Poultry, Marketing News, Southeast
Midan Marketing Donates Cooked Meals To Ronald McDonald Charities
To provide support for families with children in the hospital, Midan Marketing employees cooked and served meals to residents of Charlotte, North Carolina’s Ronald McDonald House Charities, featuring product donated by Midan clients. From April 11-15, the company’s team members cooked about 150 dinners at the Charlotte Ronald McDonald House. Each meal featured an entrée […]
Posted inPackaging News, Beverage News, National
BMC Reports Increased Consumer Demand For Bottled Water
Bottled water made history in 2021 by becoming the largest beverage category (by volume), according to new data from the Beverage Marketing Corporation (BMC). Bottled water’s total volume in 2021, 15.7 billion gallons, surpassed carbonated soft drinks’ all-time peak of 15.3 billion gallons, which was reached in 2004. Bottled water outsold soft drinks for the first […]
Posted inPackaging News, Snacks Brands, Southwest
Frito-Lay Launches ‘Unbox The Icons’ Variety Pack Sweepstakes
Plano, Texas-based Frito-Lay is launching “Unbox the Icons” Variety Packs by joining forces with three celebrities: Mario Lopez, Martha Stewart and Mark Morrison. To kick off the campaign, Frito-Lay Variety Packs partnered with actor and television host Lopez, as well as cookbook author and entrepreneur Stewart to make their signature Frito-Lay Variety Pack “Iconic Boxes” filled with their favorite things, […]
Posted inOnline Grocery Technology, National
IRI Partners With TikTok To Provide Custom Marketing For Advertisers
IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized for marketing mix models, the reports will help provide retail marketers […]
Posted inProduce News, Marketing News, Northeast
Ocean Spray Promotes Cranberries Through New Brand Campaign
Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign. “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]