Butterball, a provider of turkey products, recently unveiled a comprehensive redesign of its retail packaging, aiming to enhance brand visibility, consumer engagement and overall shopping experience. Rebecca Welch, director of retail marketing at Butterball, talked to The Shelby Report about what was behind the strategy. She noted that Butterball’s last retail portfolio redesign took place […]
Category: Grocery Industry
Posted inExecutive News, Merchandising News, Midwest, Schnucks
Schnucks Names New Chief Merchant, Chief Growth Officer
Schnucks Markets has announced that Kim Gray will lead the company’s merchandising team as chief merchant, succeeding Ryan Cuba, who will become the company’s first chief growth officer. Gray brings to Schnucks more than 20 years of merchandising and leadership experience across fresh, center store and e-commerce category management. She previously held senior merchandising roles at […]
Posted inH-E-B, Online Grocery Technology, Southwest
Favor Delivery Introduces H-E-B Now Service
Favor Delivery has launched H-E-B Now, a new grocery product offering in partnership with its parent company, H-E-B. Available in the delivery service’s app, H-E-B Now offers a fast, convenient solution to take care of last-minute grocery needs. Whether it is a forgotten recipe item or a midweek restock on produce and pantry staples, customers can get up […]
Posted inExecutive News, Marketing News, Midwest, SpartanNash
SpartanNash Welcomes Storm As SVP, CMO
SpartanNash has welcomed Erin Storm as SVP and CMO, leading the company’s marketing function, including the OwnBrands portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty. Storm joins SpartanNash following an 18-year career with Kellogg’s and its spin-off Kellanova, where she was most recently VP of commercial strategy. Prior to that, Storm […]
Posted inIndependent Store News, National, Online Grocery Technology
Report: Grocers Leave Millions On Table In New Markets
New markets present exciting opportunities for independent and regional grocery retailers, but a recent report by dunnhumby, a leader in customer data science, warns that expansion can be a double-edged sword. The report, “Maximizing Brand Equity in New Markets,” reveals that grocers often leave tens or hundreds of millions a year on the table when […]
Posted inCorporate Store News, New Seasons Market, Sustainability News, West
New Seasons Market Begins Grant Initiative For Local Farmers, Ranchers
New Seasons Market has teamed up with Zero Foodprint to kick off the Restore Northwest Grant Program, providing direct financial support to local farmers and ranchers to improve sustainability. “We believe in fostering an environment where sustainability and the prosperity of our local partners go hand-in-hand,” said Athena Petty, senior manager of sustainability at New Seasons Market. “This grant […]
Posted inOnline Grocery Technology, Associated Wholesale Grocers, Midwest
AWG, University Of Illinois Forge Data Analytics Partnership
Associated Wholesale Grocers (AWG) has partnered with the University of Illinois’ Gies College of Business on a data research project that is providing AWG with advanced analytics, while giving participating students a unique edge in their careers. The collaboration brings together the spirit of AWG Brands, AWG’s private brand program, with the data science skills […]
Posted inOnline Grocery Technology, West
Heritage Grocers Group Redesigns Tony’s Website, Enhances Loyalty Program
Tony’s Fresh Market, one of the banner companies of Ontario, California-based Heritage Grocers Group, has enhanced its digital presence through a website redesign and updated customer loyalty program. “Our customers are at the center of everything we do, and their feedback plays a vital role in how we operate each location,” said Heritage Grocers Group […]