Rio Tinto, in partnership with Corona Canada, has launched a specially-marked, low carbon beverage can, manufactured by the Broomfield, Colorado-based Ball Corporation. The cans, available through a pilot in Ontario, were made using aluminium from Rio Tinto and leveraging Elysis technology. As part of this limited release, 1.2 million cans were produced with a QR […]
Category: Packaging News
Rold Gold Celebrates Anniversary With Redesign, Giveaway
Plano, Texas-based Rold Gold is celebrating its 106th anniversary with a new limited-edition bag design and by giving away more than $106,000 in gold bars through its Gold Hunters campaign. This program sends consumers on a hunt to find Rold Gold hidden in the background of their favorite television shows, movies, sports and music that span decades, all for a chance […]
Doritos Partners With Nwodim To Bring Back Solid Black Initiative
Plano, Texas-based Doritos is teaming up with actress and comedian Ego Nwodim to announce the return of Solid Black, a multi-platform initiative backed by action and funding to shine a light on Black changemakers – people who are driving impact, activism and a culture of change in their communities. In its sophomore year, Doritos Solid Black […]
Heinz, Partners Join Forces For U.K. Flexible Plastic Recycling Trial
SABIC has joined forces with Heinz, Tesco and Berry in a recycling trial in the U.K. designed to close the loop on soft plastic food packaging. Flexible plastic packaging collected from Tesco stores has been used to produce certified circular polypropylene from SABIC’s Trucircle portfolio for microwavable Heinz Beanz Snap Pots, made from 39 percent […]
Kraft Rebrands Mac & Cheese Product, Packaging
Chicago-based Kraft Macaroni and Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and name. The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography and packaging. The change from “macaroni and cheese” to “mac & cheese,” Kraft said in a statement is […]
Morton Launches Refillable, Recyclable Grinder
Chicago-based Morton Salt has announced its new collection of refillable, adjustable grinders. Morton’s new glass grinder is designed to offer consumers a more sustainable option compared to the single use disposable options in the market today. The newly redesigned grinder will also feature an adjustable grinder top, recyclable glass bottle and will be available in […]
OLIPOP Launches Limited-Edition ‘Minions’ Banana Cream Flavor
Oakland, California-based OLIPOP has announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed with the global theatrical release of “Minions: The Rise of Gru” on July 1. Gopuff, a CPG delivery company, will also be selling single cans in select markets beginning in mid-June. The flavor will be available […]
Wheaties Recognizes Simone Biles On 100th Anniversary Box
In honor of its 100th anniversary, Minneapolis-based Wheaties is featuring gymnast Simone Biles as the finale box of its Century Series and year-long commemorative celebration. Biles’s accomplishments include a record-breaking seven National All-Around titles, three consecutive and five overall World All-Around Titles, seven Olympic medals and pioneering four gymnastic skills named in her honor. But […]
