United Fresh’s sixth annual BrandStorm event will take place online from March 9-11. The signature marketing conference will gather produce marketers for strategic and tactical education, idea-sharing and innovative dialogue with peers and colleagues across the globe. BrandStorm, a project of United Fresh’s Produce Marketing and Merchandising Council, has been developed to engage all levels […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted inProduce News, Home Page Slider, National
PMA Caps Off 2020 Virtual Town Hall With Insights From Industry Leaders
Produce Marketing Association will cap off this year’s Virtual Town Hall Series with a candid conversation featuring Bruce Taylor of Taylor Farms and John Anderson of The Oppenheimer Group. PMA CEO Cathy Burns will host this fireside chat, providing a forum for all three leaders to share their insights and perspectives on 2020 and how […]
Posted inProduce News, Home Page Slider, Southwest
Mastronardi Produce To Open New Omnichannel DC In Laredo, Texas
Mastronardi Produce, a greenhouse pioneer that sells and markets fresh fruits and vegetables under the Sunset brand, has announced the opening of a new 185,000-square-foot facility in Laredo, Texas, near its current distribution center. Customized to the company’s needs, the warehouse was designed to efficiently provide pick-and-pack operations in support of the ever-increasing demand for Sunset-branded fruits and […]
Posted inProduce News, Home Page Slider, Southeast
Del Monte Fresh Produce Expands Sales Of Pink Pineapple, Pinkglow
Del Monte Fresh Produce N.A., a North American marketers and distributor of high-quality fresh and fresh-cut fruit and vegetables, will expand its exclusive Pinkglow Pineapple to select retailers in limited markets throughout the U.S. The Pinkglow Pineapple is a novel pineapple with a pink interior, uniquely grown by Coral Gables, Florida-based Fresh Del Monte and now available in new […]
Posted inProduce News, Home Page Slider, National
Consumer Demand Leads Zespri To Plan Year-Round Supply Of Kiwifruit
Since the launch of Zespri’s SunGold Kiwifruit into the American market six years ago, demand has made it one of the fastest growing fruits in the fruit bowl. A combination of creative sampling, a new vertically designed package and an effective consumer campaign has contributed to a sales increase of more than 31 percent in […]
Posted inProduce News, Home Page Slider, Southwest
America’s Love Of Avocados Drives Economic Growth
According to a new economic contribution analysis from Texas A&M University, the imports of Mexican Hass avocados have made substantial contributions to the U.S. economy during the 2019-2020 growing season. In this timeframe, more than 2.1 billion pounds of avocados were imported into the U.S. from the Mexican state of Michoacán – fueling consumers’ love of […]
Posted inProduce News, Home Page Slider, National
United Fresh Releases Fall 2020 Fresh Insights For Foodservice
The fall 2020 issue of United Fresh’s Fresh Insights for Foodservice is now available. Sponsored by Produce Alliance, this quarterly report highlights on-trend foodservice applications for fresh produce in restaurants, at retail, in meal kits and more. “The ongoing pandemic continues to create challenges for foodservice operators and supplier partners and pivoting to meet the […]
Posted inProduce News, Home Page Slider, Southeast
Kalera Welcomes Gasiorowski As New Chief Human Resources Officer
Orlando, Florida-based Kalera, one of the fastest growing vertical farming companies in the United States, has named Keri Gasiorowski as the company’s new chief human resources officer. This news comes as Kalera announces new locations across the United States, giving grocers, restaurants, theme parks, airports and other businesses throughout the country reliable access to clean, […]
Posted inProduce News, Home Page Slider, West
Wonderful Halos Kicks Off Season With New Marketing Campaign
Los Angeles-based Wonderful Halos welcomes its 2020 crop season with a new integrated marketing campaign that draws upon Halos’ consistent quality and sweet taste. The brand’s marketing plans include a regionally geo-targeted social media campaign, new point-of-sale (POS) bin bases and a robust PR program. Driven by extensive consumer taste research, the new campaign is […]
Posted inProduce News, Home Page Slider, National, Shelby Originals
Profile: Meet Alexandra Rae Danell With Country Sweet Produce
The Shelby Report and The Grocery Group together present this series, People to Watch, to focus on current and future leadership in the grocery industry. In this installment, Grocery Group Founder and CEO Cindy Sorensen interviews Alexandra Rae Danell, marketing manager with Country Sweet Produce. Tell me a little bit about you and what you […]
Posted inProduce News, Home Page Slider, West
Pom Wonderful Launches Digital Marketing Campaign For Pom Poms
Los Angeles-based Pom Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is launching its largest digital marketing campaign ever for its Pom Poms Fresh Pomegranate Arils. The campaign highlights Pom Poms not only as a healthy snack but also as a fun way to get antioxidants. Pom Poms, […]
Posted inProduce News, Home Page Slider, West
Sunions Tearless Onions Are Coming Back Onto The Shelf
Parma, Idaho-based Sunions, America’s first tearless and sweet onion, are hitting retail shelves. Decades of research and a tightly controlled testing protocol are to thank for these game-changing onions. “Sunions undergo a certification process unique to the onion category. A sensory panel determines the ship date of Sunions by following a protocol consisting of three […]
Posted inProduce News, Home Page Slider, Southwest
Viva Fresh Expo Launches Clean Eating Challenge 2.0
After the success of last year’s Clean Eating Challenge, Viva Fresh launched its second annual health and wellness campaign on Oct. 1. The challenge will continue until the 2021 Viva Fresh Expo on March 26-27, 2021 at the Gaylord Texan in Dallas. Last year, what started as an idea for educational and promotional content became a […]
Posted inProduce News, Home Page Latest News, Southeast
SEPC Reschedules Southern Exposure to Q2 2021
The Southeast Produce Council has just announced that Southern Exposure, which was scheduled to be held Feb. 25-27, 2021, will now take place April 6-8, following Easter Sunday. This strategic decision was carefully made by the SEPC Executive Committee to ensure that retailer and foodservice members are able to join the event. “When presented with […]
Posted inProduce News, Home Page Slider, West
Pacific International Marketing Names Villalobos As Sales Executive
Pacific International Marketing has named seasoned produce salesperson Greg Villalobos as sales executive and commodity manger. Villalobos joins Pacific after 25 years in sales for other industry leaders such as Mann Packing Co./Del Monte, Dole and Earthbound Farm. Villalobos will be heading up the broccoli segment for Pacific, taking advantage of his sales experience in […]
Posted inProduce News, Home Page Slider, National
Nominations Open For 2021 Retail Produce Manager Awards Program
United Fresh is now accepting nominations for the 2021 Retail Produce Manager Awards Program, which recognizes 25 outstanding retail produce managers for their innovative merchandising, produce-related community outreach, increased store sales and recognition among company peers. The Retail Produce Manager Awards Program, sponsored by Dole Food Company and now in its 17th year, pays special […]
Posted inProduce News, Home Page Slider, National
NSF International Honors United Fresh’s Dr. Jennifer McEntire
NSF International, a global public health and safety organization, announced United Fresh Produce Association’s Dr. Jennifer McEntire, SVP of food safety and technology, as this year’s Food Safety Leadership Award recipient. After noticing gaps in the education of aspiring food safety professionals, McEntire answered the call to develop the next generation of produce safety leaders […]
Posted inProduce News, Home Page Slider, Southeast
WP Rawl Hosts Leafy Greens Party Election With Philanthropic Twist
Pelion, South Carolina-based WP Rawl, a grower, processor and shipper of leafy greens, will host an online “election” for The Leafy Greens Party this Tuesday, Oct. 20. Maintaining its commitment to educate consumers on eating fresh, wholesome ingredients like leafy greens, the company’s focus is dedicated to providing consumers with the tools to incorporate fresh […]
Posted inProduce News, Home Page Slider, Southeast
New Dole Salad Kit Line Offers Total Meal Solution
Dole is combining salad fans’ two culinary loves with high household penetration – salad and fresh, lean chicken – into an affordable meal solution for two. The new Just Add Chicken Salad Kits combine original Dole dressings, chicken sauté and seasoned finishing sauces with Dole lettuces and toppings to create a true culinary experience at home. Shipping to […]
Posted inProduce News, Home Page Slider, West
Giumarra, Fair Trade USA Join Forces At PMA Fresh Summit
The Los Angeles-based Giumarra Companies, in partnership with Fair Trade USA, announces an educational Ask Us Anything: Fair Trade webinar to take place during Produce Marketing Association’s (PMA) Fresh Summit virtual event. “October is Fair Trade Month, and we can think of no better time to share the importance of fair trade’s impact with produce […]