Produce News | Grocery Industry Updates | The Shelby Report
Posted inProduce News, Home Page Slider, National

Coalition Launches First Food Safety Standard For Indoor-Grown Produce

The CEA Food Safety Coalition, comprised of leaders in the controlled environment agriculture industry, has announced the first food safety certification program specifically for CEA-grown leafy greens. Members of the coalition can choose to be assessed for the CEA Leafy Greens Module and upon successful completion will be allowed to use the CEA food-safe seal on […]

Posted inProduce News, Home Page Slider, Southeast

Del Monte Fresh Produce N.A. Relaunches Honeyglow Pineapple

Del Monte Fresh Produce N.A., a marketer and distributor of fresh and fresh-cut fruit and vegetables, has relaunched its Honeyglow pineapple. Every Del Monte Honeyglow pineapple is left to mature naturally on the plant for a few extra days, which ensures a riper and sweeter product while creating the perfect balance of color and taste. The […]

Posted inProduce News, Home Page Slider, West

Fall And Winter Holidays Drive Higher Avocado Sales

Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during the 2020 fall and winter holidays. The Hass Avocado Board’s recently published fourth-quarter holiday retail report indicates that Halloween, Thanksgiving, Christmas and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail […]

Posted inProduce News, Home Page Slider, Southeast

Del Monte Fresh Produce Expands Organic Fresh-Cut Fruit Production

Del Monte Fresh Produce N.A. is expanding its organic fresh-cut fruit production in North America, specifically in the U.S. and Canada. This will allow Coral Gables, Florida-based Fresh Del Monte to continue growing its fresh-cut fruit and organic fresh-cut fruit businesses nationally, while diversifying its variety of produce SKUs. For more than 20 years, Fresh […]

Posted inProduce News, Home Page Slider, Midwest

Revol Greens Adds Chopped Romaine Program To Offerings

Expanding what is already one of the most diverse greenhouse baby leaf and head lettuce portfolios on the market, Revol Greens is adding a large-scale chopped romaine program with three new retail varieties available at select retailers throughout the Midwest: Premium Romaine Salad, Leafy Romaine Chop and Vibrant Romaine Blend (SRP $2.99-$3.99 for 7.5-oz. packages). There also […]

Posted inProduce News, Home Page Slider, The Kroger Co., West

Cabo Fresh Launches Only Avocado In Squeeze Pouch

Cabo Fresh has launched Only Avocado, supplying avocados on demand in a squeeze pouch guaranteed to stay green for 10 days after opening. With only three natural ingredients and zero preservatives, it offers perfectly green avocado for days. The magic is in the cap. Airlock technology allows Only Avocado to stay green by eliminating air […]

Posted inProduce News, Home Page Slider, West

Zespri Starts SunGold Marketing Campaign In Mid-May

Orange County, California-based Zespri begins shipping its kiwifruit in mid-May. Leading the sales growth is Zespri’s SunGold, which is now the No. 1 largest and top-growing kiwifruit. Shoppers are better able to locate SunGold in the produce section with its newly designed vertical packaging, which is stackable and easier to merchandise. “Zespri is the world […]

Posted inProduce News, Home Page Slider, West

Dole Food Co. Partners With Beanstalk To Extend Brand Offerings

Dole Food Co. is partnering with global brand extension licensing agency, Beanstalk, to extend its brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. For generations the Dole brand has represented the highest quality in produce with a mission to make the world a healthier place […]

Posted inProduce News, Home Page Slider, Southeast, The Kroger Co.

AppHarvest Ships First Harvest Of Tomatoes On The Vine

AppHarvest recently shipped its first harvest of Tomatoes on the Vine from its flagship high-tech indoor farm to Kroger grocery stores. This harvest marks the second tomato variety to be distributed to grocery stores since the controlled environment ag company first harvested Beefsteak tomatoes in January. The Morehead, Kentucky facility, one of the country’s largest […]

Posted inProduce News, Home Page Slider, Southeast

Green Life Farms Building Hydroponic Greenhouse In Lake City, FL

Green Life Farms has started construction on its second hydroponic greenhouse in Florida on 24 acres in Lake City. Using state-of-the-art hydroponic technology, Green Life Farms will grow leafy greens in oxygenated water – without soil – then harvest and package them in a controlled environment, reducing the risk of contamination and preserving flavor and […]

Posted inProduce News, Home Page Slider, Northeast

Sun Belle Launches 2021 Pomegranate Arils Program

Berry marketer Sun Belle Inc. has launched its 2021 Pomegranate Arils program with Green Belle organic and Sun Belle conventional 4.4-oz. cups, packed by Agricola Los Medanos S.A. in Ica, Peru. The arils are extracted from just-ripe pomegranates in Los Medanos’ facility using state-of-the-art technology, including UV sanitation. They are immediately packed in retail cups […]

Posted inProduce News, Home Page Slider, Southeast

Wish Farms Cuts Ribbon On New Headquarters In Plant City

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms hosted a ribbon cutting ceremony on its new headquarters in Plant City, Florida. The company moved into its new 24,000-square-foot office on its 36-acre campus. “Our company has a 100-year relationship with the community of Plant City. Our connection goes back to […]

Posted inProduce News, Association News, Home Page Slider, National

2021 Power Of Produce Shows COVID-19 Impact On Purchasing Habits

Produce department sales reached $69.6 billion in 2020, an 11.4 percent increase, according to FMI–The Food Industry Association’s 2021 Power of Produce. The survey of produce grocery shoppers, released at the Southeast Produce Council Southern Exposure event, finds shoppers are purchasing more produce than pre-COVID-19 pandemic, with shoppers buying more fresh fruit (+8.9 percent) and more vegetables (+14.2 […]

Posted inProduce News, Association News, Home Page Slider, National, The Kroger Co.

United Fresh Names Retail Produce Manager Award

Marking 17 years of recognizing exceptional retail produce managers, United Fresh Produce Association recently announced the honorees of its 2021 Retail Produce Manager Awards Program. This year’s cohort of 25 produce managers represents supermarket banners, commissaries and independent retail stores from 21 different states and one Canadian province.  The winners will be the honored guests […]

Posted inPackaging News, Home Page Slider, Produce News, West

Driscoll’s To Sign The New Plastics Economy Global Commitment

Driscoll’s has joined The New Plastics Economy Global Commitment to help advance its pledge to prioritize sustainable packaging solutions that protect fresh berries while minimizing an environmental impact. The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation in collaboration with the UN Environment Programme, and unites more than 500 signatories behind a common vision of […]

Posted inProduce News, Home Page Slider, West

Giumarra’s DulceVida Nectarines To Return This Summer

After making its successful debut in grocery stores last year, this summer will mark the return of the Giumarra Cos. trio of French-bred California nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition and Sunrise Edition. “We are very eager for this summer’s return of our proprietary, premium DulceVida nectarines, as our customers and consumers love their sweet taste,” […]

Posted inProduce News, Home Page Slider, Southeast, The Kroger Co.

Del Monte Fresh Produce To Relaunch MAG.nificent Melon

Coral Gables, Florida-based Del Monte Fresh Produce N.A., a North American marketer and distributor of fresh and fresh-cut fruit and vegetables, is relaunching its MAG.nificent Melon. The melon provides consumers with consistency and takes the guesswork out of purchasing cantaloupes.  Each one meets the highest standards for appearance, flavor, texture and aroma. Grown specifically with consumers’ needs […]

Posted inProduce News, Home Page Slider, Southeast

Del Monte Fresh Produce N.A. Partners With Apeel

Del Monte Fresh Produce N.A., a marketer and distributor of fresh and fresh-cut fruit and vegetables, has entered into a partnership with Apeel, a company fighting the global food waste crisis with its sustainable approach to keeping produce fresh longer. Through their combined efforts, Del Monte will now be able to offer its customers longer lasting avocados. […]

Posted inProduce News, Home Page Slider, Southeast

Vidalia Onions Pack Date For 2021 Season Is April 19

According to the Georgia Department of Agriculture and the Vidalia Onion Committee, the pack date for the 2021 season is April 19. The organizations are also celebrating the 35th anniversary of legislation that helped to make Vidalia onions beloved by millions of fans across the country. A rite of spring for its devotees, the announcement of […]