Los Angeles-based Wonderful Pistachios has launched its new marketing campaign, “The Don’t Hold Back Snack.” Designed to drive demand in anticipation of a record-setting California pistachio harvest this fall, the campaign features the message: “Wonderful Pistachios is the craveable snack that’s too good to be ‘good’ for you.” Through five new advertising spots directed by […]
Category: Grocery News
Expert Article
Navigating Bakery Trends
The Shelby Report recently chatted with Charlie Wood, VP of sales and marketing at Bake’n Joy Foods, to learn more about the trends and opportunities in the bakery category. What top factors are impacting the bakery category? Grocers, and the bakery industry at large, are facing a variety of challenges this year but two that […]
Posted inBakery News, National, News
Sara Lee Frozen Bakery Taps Into Mini Dessert Trend
Sara Lee Frozen Bakery is offering a new dessert trend – Cyrus O’Leary’s Mini Cheesecakes. The portioned desserts come in three flavors: original, featuring a graham crumb crust and crumbled graham topping; salted caramel truffle, topped with salted caramel and brownie pieces; and a strawberry-topped mini cheesecake made with real strawberries and a graham crumb […]
Posted inSustainability News, Beverage News, National, News
PepsiCo Refines Sustainability Goals With Updated Targets
PepsiCo has refined its long-term sustainability goals across critical areas including climate, packaging, agriculture and water. The updated targets, which build on about four years of efforts under the company’s “PepsiCo Positive” (pep+) business strategy, aim to create a more resilient business and drive scalable positive impact amidst evolving global realities. Since launching pep+ in […]
Posted inSustainability News, Center Store, News, Southwest
Deoleo Report Highlights Sustainability Progress
Deoleo, an olive oil producer and maker of brands such as Bertolli, has released its 2024 Sustainability Report, reinforcing its commitment to environmental, social and governance excellence across the global olive oil sector. Deoleo is the first company in the olive oil industry to publish a report aligned with the European Union’s new Corporate Sustainability […]
Posted inAssociation News, Bakery News, Dairy News, Deli News, National, News
IDDBA What’s In Store Live Returns With Salumi’d, Cake’d, Insightful Workshops
The International Dairy Deli Bakery Association (IDDBA) 2025 Show is set to take place June 1-3 in New Orleans, promising a dynamic experience filled with trend insights, hands-on demonstrations and interactive education. A highlight of the annual event, What’s in Store Live, returns to the expo floor, offering attendees an immersive look at the latest […]
Posted in, Bakery News, Dairy News, Deli News, National, News
IDDBA Event Will Bring Out The Stars
IDDBA 2025 is coming up June 1-3 in New Orleans, Louisiana, a star-studded event that will showcase the latest information, trends and products in the dairy, deli and bakery industries. Academy Award-winning director, producer and actor Kevin Costner headlines the General Session speaker lineup, which also includes Michael Strahan, TV host, entrepreneur and philanthropist; Carla […]
Posted inProduce News, Association News, National, News
IFPA To Host The Washington Conference To Promote Fresh Produce
The International Fresh Produce Association (IFPA) is set to host The Washington Conference on June 9-11, bringing together industry leaders, policymakers and advocates to champion and safeguard the future of fresh produce. This event unites attendees from the fresh produce and floral industries to engage with policymakers on key issues that impact the sector. Attendees […]