Posted inMidwest, Beverage News

Fresca Mixed Partners With Cohen For Cocktail Marketing Campaign

Chicago-based Fresca Mixed has partnered with host and producer Andy Cohen on the brand’s campaign featuring its ready-to-drink cocktail line. Inspired by Cohen’s passion for Fresca, the partnership will highlight how Fresca Mixed takes its grapefruit citrus taste and adds a twist to the ready-to-drink alcohol category. In his role as brand partner, Cohen will be […]

Posted inProduce News, Northeast

Green Giant Begins Partnership With Tariq ‘The Corn Kid’

Parsippany, New Jersey-based Green Giant has announced a partnership with 7-year-old corn enthusiast and internet sensation, Tariq the “Corn Kid.” Together with Tariq, the brand will elevate corn from a side dish. “What is Thanksgiving without corn?” Tariq said. “Thanksgiving is practically a holiday about corn. I mean, every day could be a holiday if you […]

Posted inProduce News, West

Calavo Hires Foster As VP Of Sales, National Accounts

Santa Paula, California-based Calavo Growers has hired Andy Foster to support the company’s recently aligned prepared division as VP of sales, national accounts. Foster brings more than 25 years’ experience in the food industry, including more than a decade in fresh cut produce and fresh prepared foods with companies such as Taylor Farms and Boskovich Farms, and […]

Posted inSnacks Brands, National

Voortman Cookies Launches Limited-Edition Holiday Flavors

Burlington, Ontario-based Voortman has launched holiday-inspired wafers and cookies made with real ingredients. The signature seasonal treats, including two new flavors, are rolling out across the U.S. and Canada and will be available in stores for a limited time. The Voortman items hitting U.S. store shelves this holiday season are: Candy Cane Flavored Wafers: Cool peppermint-flavored crème […]

Posted inCenter Store, Southeast

Study Reports On Consumer Insights, Pet Ownership Trends

Franklin, Tennessee-based Mars Petcare launched the “Pets for Better Wellbeing” report, which uses new consumer insights to highlight current ownership trends. The company’s fourth annual report analyzes the impact of pet ownership on mental and physical wellbeing, comparing responses of owners to non-animal owners – and examines potential hurdles to adding four-legged family members. “The insights […]

Posted inBeverage News, West

L.A. Libations Makes Investment In Hi-Touch Distributing

L.A. Libations, a beverage creator, incubator and accelerator, has taken a major stake in Hi-Touch Distributing. Hi-Touch has launched many brands in Southern California’s natural channel grocers, such as Whole Foods, Erewhon and Lazy Acres. The company, which will be called Hi-Touch Libations going forward, will fill a route-to-market gap for emerging brands.   “We have big […]

Posted inMerchandising News, National, Nonfood Items

Receipt Analysis Shows Consumer Shopping Patterns

Veryfi, using artificial intelligence technology to transform documents into structured data, analyzed the purchase receipts of Kraft Heinz and Hormel Foods goods to discern consumer shopping patterns. This latest installment of Veryfi Insights analyzes supermarket shopper receipt data to examine the frequency of line items in all receipts containing at least one item in a long list […]

Posted inCenter Store, Southeast

Tony Chachere’s Shares Deep-Fried Turkey Recipe

Opelousas, Louisiana-based Tony Chachere’s has released a deep-fried turkey recipe featuring the company’s Butter Marinade.  Tony’s is promoting its marinades and seasonings as a Thanksgiving “favorite” this year. Its butter marinade can be injected into the turkey and its seasoning spread around the outside. Tony’s Deep-Fried Turkey Ingredients: three-five gallons of peanut oil (or any oil of your […]