Deschutes Brewery of Bend, Ore., has expanded distribution in South Dakota to the western portion of the state, encompassing areas such as Rapid City and Chamberlain. The brewery will be working with local distributors, Eagle Sales in Chamberlain and Eagle Sales of the Black Hills, to bring its beers to the region. Initially, fans will […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
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Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
Posted in, Beverage News, National, Organic Natural, Perishables
The Greek Gods Brand Launches Kefir Low Fat Cultured Milk
The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]
Posted in, Beverage News, National
Hain Celestial Acquires BluePrint Brand
The Hain Celestial Group Inc., a leading natural and organic products company, has closed on the acquisition of BluePrint brand, a nationally recognized leader in the raw juice category based in New York City. The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain […]
Posted in, Beverage News, National, New Products
KeVita Launches New Daily Cleanse At Whole Foods
KeVita is mixing its proprietary culture featuring four strains of live probiotics with lemon and cayenne in its newest flavor, KeVita Daily Cleanse. Starting in January, KeVita Daily Cleanse will be available exclusively at Whole Foods Market stores nationwide. KeVita Daily Cleanse is a low-calorie, low-glycemic interpretation of the classic Master Cleanse. Lightly sweetened with […]
Posted in, Beverage News, Center Store, Southeast
Top Tennessee Legislators Endorse Wine In Grocery Stores
The two top Republicans in the Tennessee General Assembly have endorsed the sale of wine in grocery stores, The Associated Press reports. According to the Memphis Business Journal, Lt. Gov. Ron Ramsey, speaker of the Senate, and House Speaker Beth Harwell told the AP they support the sale of wine in supermarkets “I think opponents […]
Posted in, Beverage News, National, New Products
Samuel Adams, TCHO Create Holiday Chocolate Box For Craft Beer Lovers
Samuel Adams and San Francisco-based craft chocolate maker TCHO have teamed up to introduce the Samuel Adams Beer Lover’s Chocolate Box. The Brewers at Samuel Adams worked closely with TCHO’s Chief Chocolate Maker Brad Kintzer to design the gift box so that each premium chocolate pairs with a Samuel Adams brew from the Samuel Adams […]
Posted in, Beverage News, National, Perishables
Almond Breeze Introduces Single-Serve Packs
There’s a new addition to the grab ‘n’ go cooler—Almond Breeze Almondmilk, now available in 11-oz. single-serve aseptic packs with a convenient, resealable screw-top closure. There are three available flavors, Original, Original Unsweetened and Vanilla Unsweetened. Made from real almonds, Almond Breeze Almondmilk is free of dairy, soy, lactose, cholesterol, peanuts, casein, gluten, eggs, saturated […]
Posted in, Beverage News, Marketing News, National
Coca-Cola, Endomondo Partner To Encourage Fitness And Fun
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
Posted in, Beverage News, National
National Beer Wholesalers Association Announces 2012-13 BOD Officers
The National Beer Wholesalers Association (NBWA) has announced its board of directors officers for the 2012-13 term. Bob Archer, president and CEO of Blue Ridge Beverage Co. Inc. in Salem, Va., will take the helm as chairman of the board. He assumed the position and its responsibilities during NBWA’s 75th annual convention held earlier this […]
Posted in, Beverage News, New Products, West
Celebs Help Launch New Wellness Beverage
The Regent Beverly Wilshire Hotel was nothing short of a star-studded evening earlier this month as some of Hollywood’s top entertainers, professional athletes and musicians came together to celebrate the launch of the Mr. Pink Ginseng Drink, a new wellness beverage. The streets of Wilshire and the famous Rodeo Drive were covered with fans waiting […]
Posted in, Beverage News, Equipment & Technology, National
Vending Machines To Show Soda Calories
Three major beverage companies are rolling out new vending machines that display how many calories are in their drinks, New Mexico Business Weekly reports. According to The Associated Press, Coke, Pepsi and Dr Pepper machines will allow customers to see the calorie counts for drinks before making a purchase. The machines will first launch in […]
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Beverage News, Northeast
Frieda’s Lights Up The Night With Cooking Light
Frieda’s Specialty Produce partnered with Cooking Light for the brand’s first-ever Light Up The Night tasting event, presented by Citi, held at The High Line in New York City last month. The sold-out event on Sept. 21 brought together the best of what Frieda’s and Cooking Light provide to consumers—fresh fare made with the highest […]
Posted in, Beverage News, National, Southeast
Mountain Dew, Lil Wayne Open New Orleans Skatepark
Mountain Dew and Grammy Award winning recording artist Lil Wayne hosted a VIP ceremony Wednesday to officially cut the ribbon on a new skatepark in New Orleans’ Ninth Ward district, a key component of the partnership known as the DEWeezy project that was announced in March 2012. “We’re very excited to be a part of […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Posted in, Beverage News, National, New Products
Consumers Help Choose New Budweiser Beers For ‘Project 12’ Pack
And then there were three. “Project 12” started in the early spring when Budweiser’s 12 brewmasters across America were asked to write a unique beer recipe worthy of the Budweiser name. After internal discussion and debate, six of the recipes were chosen to be brewed in small batches. Now, after a summer-long nationwide sampling effort […]
Posted in, Beverage News, National
America’s Beer Distributors Commemorate Constitution Day
Today, America’s beer distributors are joining citizens throughout the country in commemorating Constitution Day, which celebrates the formation and signing of the U.S. Constitution on Sept. 17, 1787. National Beer Wholesalers Association (NBWA) President and CEO Craig Purser issued the following statement: “NBWA welcomes the celebration of our nation’s Constitution, including its role in establishing […]