Oakland, California-based OLIPOP has announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed with the global theatrical release of “Minions: The Rise of Gru” on July 1. Gopuff, a CPG delivery company, will also be selling single cans in select markets beginning in mid-June. The flavor will be available […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
See more center store coverage in Aisle Watch.
Rocky Mountain High Brands’ Launches Pediatric Electrolyte Flavors
Plano, Texas-based Rocky Mountain High Brands Inc. has announced a leading operator of discount variety stores will now carry the company’s Great Choice’s pediatric electrolyte grape and fruit flavors in 16.9 oz bottles. The drinks are on shelves in stores throughout the country and will soon be available in more chain locations this summer. This […]
The Alkaline Water Co. Appoints Lazaran As CEO
Scottsdale, Arizona-based The Alkaline Water Company Inc. has named Frank Lazaran, a director and a 40-year veteran of the retail food industry, as the CEO of the company. Lazaran was recently the chairman, CEO and president of Marsh Supermarkets. Prior to Marsh, he served as CEO, president and director of Winn-Dixie Stores, which was a publicly […]
Florida Students Named 2022 Coca-Cola Scholars
Coca-Cola Beverages Florida has recognized 11 Florida high school seniors who have been named 2022 Coca-Cola Scholars and will each receive a $20,000 college scholarship. The program, led by the Coca-Cola Scholars Foundation, awarded scholarships to 150 high school seniors across the country based on their academic excellence, leadership and service demonstrated in school and community activities. […]
Rockstar Energy Drink Debuts First Hispanic Equity Campaign
Purchase, New York-based Rockstar Energy Drink has unveiled its ad campaign, “Poder Para Mi Gente (Power for My People),” its first Hispanic equity effort spotlighting young Hispanics inspired by their heritage. “This is a huge moment for Rockstar Energy Drink, which has a long heritage of creating beverages that Hispanics love. With this campaign, we applaud those who […]
Coca-Cola Beverages Florida Announces Completion Of $350M Facility
Coca-Cola Beverages Florida has entered into an agreement for a $350 million senior unsecured revolving credit facility, which will provide the company with additional financial flexibility to invest in growth-oriented projects. Coke Florida operates in a territory that covers 47 Florida counties and serves more than 21 million consumers. The company produces Coca-Cola products in […]
Island Brands USA Debuts Tropical Punch, Lime Margarita Flavors In TN
Charleston, South Carolina-based Island Brands USA has announced the release of two new products: Crush Tropical Punch and Crush Lime Margarita. The beverages, which contain 10 percent ABV, are available year-round starting in Tennessee and expanding throughout Island Brands’ distribution footprint across the Southeast. “Our wholesale partners were looking for a high-quality solution in this […]
Stel+Mar Wines Expands Distribution To H-E-B Locations
Stel+Mar Wines has launched in the U.S. at H-E-B locations with a collection of wines. According to the 2022 State Of The Wine Industry Report, the under 40 demographic comprises approximately 72 million people in the U.S. As this demographic matures in age, palate and consumption tendencies, they are actively searching for brands that are aligned with […]
Twelve5’s Rebel Hard Coffee Launches Variety Pack And Debuts Platform
Neenah, Wisconsin-based Twelve5’s Rebel Hard Beverages is expanding its product portfolio through a Hard Brunch Variety Pack. The pack will include the Original Hard Coffee and Mocha Hard Latte, as well as three new malt-based beverages – Orange Mimosa, Peach Bellini and Strawberry Sangria. The Hard Juice Variety Pack will feature four new malt-based Hard […]
BMC Reports Increased Consumer Demand For Bottled Water
Bottled water made history in 2021 by becoming the largest beverage category (by volume), according to new data from the Beverage Marketing Corporation (BMC). Bottled water’s total volume in 2021, 15.7 billion gallons, surpassed carbonated soft drinks’ all-time peak of 15.3 billion gallons, which was reached in 2004. Bottled water outsold soft drinks for the first […]
Sparkling Ice Launches New Flavors, Packaging For ‘Cheers To Heroes’
Seattle, Washington-based Talking Rain Beverage Company, the maker of Sparkling Ice beverages, has launched its third annual “Cheers to Heroes” campaign to honor and celebrate America’s veterans. This year’s campaign will have a focus on saluting U.S. veterans by partnering with two charitable organizations, Honor Flight Network and Homes For Our Troops, using new flavor launches to […]
Sprouts To Begin Selling Mananalu’s Infinitely Recyclable Bottled Water
Phoenix, Arizona-based Sprouts Farmers Market has partnered with Mananalu to carry its purified drinking water at Sprouts locations nationwide. For every bottle purchased at Sprouts, Mananalu will continue to remove the equivalent of one plastic bottle from ocean-going waste together with rePurpose Global. The partnership occurs at a pivotal time for Mananalu, dovetailing with the […]
Yuengling Launches Limited-Edition Cans To Support Veterans
Pottsville, Pennsylvania-based D.G Yuengling & Son Inc. is bringing back its limited-edition cans in partnership with a military veteran nonprofit, Team Red, White & Blue, as part of the brewery’s Stars & Stripes program. “As America’s oldest brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have […]
From Watermelons To Pepsi, Lowe’s Not Afraid To Go Big
Lowe’s Market is continuing to go big with its product displays. Residents of Lubbock, Texas, were treated to a record-breaking display of watermelons on June 2, 2021. The Food King on 82nd Street hosted a watermelon marketing event of epic proportions, with the world’s largest watermelon display. Although unverified by the Guinness Book of World […]
The Vita Coco Company Announces Leadership Title Changes
The New York-based Vita Coco Company has announced new titles for the company’s co-CEOs Mike Kirban and Martin Roper. Kirban will assume the title of executive chairman of The Vita Coco Co. He will continue his daily work overseeing the company’s strategic growth and development. Roper will continue as CEO and his current role managing the company’s […]
Coke Florida Expands Sustainability Workshops For Florida Educators
Coca-Cola Beverages Florida has extended funding for Sustainability Superheroes, a professional development program that provides sustainability training, mentorship and resources for secondary school educators across Coke Florida’s 47-county Florida footprint. Coke Florida, the third-largest privately held and the sixth-largest independent Coca-Cola bottler in the U.S., serving 21 million Florida consumers, said it is devoted to […]
7-Eleven Introduces Springtime Beverage Lineup With Slurpees, Coffee
Irving, Texas-based 7-Eleven is releasing new Slurpee flavors and new coffee additions for spring. From floral coffee drinks to fruit flavored Slurpee drinks, the company believes that these innovations are the great options for consumers to enjoy on a warm spring day. These beverages are available for a limited time at participating 7-Eleven, Speedway and Stripes stores. A […]
Presence Unveils Key Trends, Predictions For Consumers In 2022
In the past few years, there’s been a shift as consumers have become more focused on better-for-you products and prioritizing their health and wellness needs. They are also better informed today than ever before. People have become more conscious of the way they shop, consume and dispose of everyday items. “The new generation of consumers […]
Poppi Appoints Hall As Chief Executive Officer
Austin, Texas-based Poppi has announced the appointment of Chris Hall as its CEO. With the rapid trajectory of the brand to date, Poppi saw an opportunity to further drive its growth by bringing on seasoned executive leadership. The company says that the addition of Hall will be instrumental in helping solidify the brand’s position as the […]
USC Marshall Names Coca-Cola As Food Industry Executive Of The Year
The University of Southern California’s Marshall Food Industry Management program will honor Coca-Cola as its 2022 Executive of the Year. Historically, the USC Executive of the Year award has been presented to an individual food industry retailer that has demonstrated extraordinary leadership and commitment to education. This year, the award will go to Coca-Cola, one […]
